Marketing Meetup (1)

 

What does your customer actually know about how you use their data? And would they be okay with it if you explained it plainly?

Every marketer collects customer data. Most can explain why. But if a customer sat across from you and asked what is collected and what actually happens to their data — where it goes, who else touches it, what decisions get made with it and how it drives their experience with you in both owned and paid channels. Could you walk them through it? And would they be comfortable with the answer?

Most marketers haven't tested that question. Drawing on 20 years of experience across loyalty, personalization, and MarTech with NZ's largest retailers and financial service providers, Gabby McLean will share informed views at the May Marketing Meetup. Come along to hear the latest research and perspectives on the gap between assumption and customer sentiment. That gap is wider than most people think.

After a short talk, you'll discuss it in small groups with other NZ marketers. Not what the experts say you should be doing. What you're actually doing, how your peers are handling it, and what happens if the gap stays open.

Each Marketing Meetup starts and finishes with networking and a few laughs over drinks & nibbles. Come join us!

Are you a Student? You will need to apply here to secure 1 out of 20 tickets available for Students to attend.

The Marketing Meetups are proudly in partnership with Contagion.

Supported by

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Product Details

Date:
19/05/26

Time:
5:30pm - 7:30pm

Event Location:
Auckland

Venue Name:
Marketing Association

Venue Address:
69 St Georges Bay Road, Parnell, Auckland

Event Pricing

Members: Free

Note: In-person Marketing Meetups are now MEMBERS ONLY due to popularity.

Are you a Student? We have a limited number of tickets available for Students. Please fill out this form to apply for a ticket.

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Marketing Meetup | May
What does your customer actually know about how you use their data? And would they be okay with it if you explained it plainly?

19/05/2026

5:30pm - 7:30pm

Auckland

Learn more

Meet Our Presenters

Nick Boulstridge

Nick Boulstridge

Founder
MrB Digital

MC

READ MORE
Gabby McLean

Gabby McLean

Campaign Analytics & Reporting Manager
WoolWorths NZ

Presenter

READ MORE
Nick Boulstridge

Nick Boulstridge

Founder
MrB Digital

MC

READ MORE
Gabby McLean

Gabby McLean

Campaign Analytics & Reporting Manager
WoolWorths NZ

Presenter

READ MORE
Nick Boulstridge

Nick Boulstridge

Founder
MrB Digital

MC

Nick is an exceptional award-winning senior marketer with over 20 years integrated experience.

Gabby McLean

Gabby McLean

Campaign Analytics & Reporting Manager
WoolWorths NZ

Presenter

Gabby is a strategic marketing, loyalty, and CX leader with over 20 years’ experience helping New Zealand organisations translate customer insight, data, and technology into commercial growth. Her career has focused on architecting and executing complex loyalty programs and advancing MarTech and analytics capabilities. Having led cross-functional teams across the retail, insurance, health, and financial services sectors, she has a proven track record of delivering measurable improvements in retention, engagement, and revenue through data-driven strategy.

Currently, Gabby leads the Campaign Insights & Reporting team at Woolworths NZ, delivering segmentation, targeting, and audience operations for Everyday Rewards and Woolworths New Zealand. Deeply committed to the future of the industry, she is also completing a Master of Technological Futures. This research focuses on how AI, machine learning, and emerging technologies can be leveraged to rapidly lift marketing capability and accelerate organisational transformation in an increasingly digital landscape.

Thank You to Our Event Supporters

 

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