.png?width=1800&height=685&name=Marketing%20Meetup%20(3).png)
.png)
Event
MindFuel Webinar with Brand IQ
Free for Members: Webinar: How to Use Playful AI to Build Your Brand and Culture
Learn more
Event
Dunedin Marketers Event
Ōtepoti Marketers, it's time to reconnect at Emerson's and enjoy a well-deserved drink at the end of the day.
Learn more
.png)
Event
Brainy Breakfast 2026 / Wellington
The Measurement Gap: From Marketing Investment to Commercial Growth
Learn more
.png)
Event
Brainy Breakfast 2026 / Auckland
Human First, Strategy Second – Building a Brand People Love
Learn more
Event
Christchurch Marketing Meetup September 2026
Christchurch Marketing Meetup September 2026
Learn more
Speakers
Pooja Gupta
Group Digital Marketing Manager
Ebbett
About Pooja
Pooja is a senior digital marketing leader specialising in data-driven strategy, customer experience, and AI adoption across complex, multi-brand environments.
As Group Digital Marketing Manager at Ebbett and the company's AI Ambassador, she leads digital strategy across a diverse automotive portfolio, translating customer behaviour, data, and channel expertise into measurable results across the full customer lifecycle.
With deep expertise spanning digital, content, CX and analytics, Pooja brings a commercially focused, insight-led approach to every challenge, always keeping the customer at the centre.
.png)
Zania Guy
Expert Digital & Social Media Consultant
Zania Guy
Your Host & MC
About Zania
As a prominent figure in New Zealand's digital and social media marketing landscape, Zania is dedicated to transforming the online presence of businesses across industries to build thriving brands. She proudly serves on the Marketing Association Digital SIG committee, leads her digital and social media consultancy, Zaniaguy.com, and hosts the popular business podcast "Marketing Masters - The Art and Science of Modern Marketing." In her consultancy, she leverages AI-powered tools to help businesses succeed faster and more efficiently.
Zania has specialised in digital marketing her entire career, including 4.5 transformative years leading New World's digital and social marketing. She not only met KPIs but soared past them, cultivating a buzzing foodie community across Facebook, Instagram, and TikTok, and propelling their social conversations from 400 to 40,000 a month. Beyond driving social engagement, she contributed to all campaigns by building seamless customer experiences across all digital touchpoints and was a key contributor to driving sales.
Her journey has allowed her to work with industry leaders and loved brands like Bluebells Cakery, Colliers, New World, Vodafone NZ (now One NZ), Les Mills International, and The Salvation Army among others. Zania’s career also spans a decade in the UK, where she honed her digital skills with prestigious companies such as Phaidon Press International and The Engine Group crafting and executing digital marketing and social media strategies that delivered results.
A passionate and creative problem-solver, she thrives on collaborating with clients and teams to drive business growth and foster enduring brand loyalty.
Sobia Mughal
Senior Marketing Manager
Workday
About Sobia
Introducing Sobia: An impactful Marketeer with a dash of academic-nerdiness (and mega coffee snob).
Sobia brings over 12 years of experience in the tech, education, and services industries, making her a seasoned marketing pro. Previously B2B Marketing Manager at Trade Me, where she blended her passion for Product Marketing and Revenue Growth Marketing (aka RevOps) to drive results.
12+ years to 15+ years as a Global Product Marketing Manager.
With a digital marketing mindset ingrained in her very being, Sobia lives and breathes go-to-market strategies and initiatives measurable growth. She's a proud nerd who dives deep into consumer behaviour literature and data to back up her marketing approaches with valuable insights for messaging.
Sobia's academic prowess extends beyond her marketing acumen. She's presented her research papers in Portugal and Germany, and earned her the esteemed Best Paper Award at a top-notch Macro-marketing conference.
Sobia's ultimate mission is to make a positive impact on people's lives. She achieves this by volunteering, empowering others, and currently serving as the Chair of the B2B Marketing Association's Special Interest Group.
Thank You to Our Event Supporters
Series Partner
Wine Partner
Beverage Partners
Crisps Partners
.svg "MA-Logo (1)")