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How Marketing Earns the Right to Lead AI

Join fellow marketers for an evening of honest discussion, not hype. 

Every marketer is being told to “do more with AI.” Fewer are being told what happens when you point AI at decisions that were already shaky to begin with.

This month's Marketing Meetup is about the harder, more useful conversation: what it actually takes for marketing to earn the right to lead AI in your organisation and not just use it.

We'll open with a short discussion to set up the topic, then break into groups to get into it properly. Expect real talk, not a highlight reel of case studies. Bring your own experiences — the good, the messy, and the “we probably shouldn't have done that.”

We'll be digging into:

  • How marketing earns the right to lead AI — what it takes to be the function trusted with it, not just the function using it

     

  • Setting marketers up for long-term AI success — the unglamorous groundwork (data, governance, shared standards) that determines whether AI compounds or compounds your problems

  • Beyond hype and quick wins — separating genuine capability-building from short-term hacks that look good in a slide and fall apart in a quarter

Whether you're leading AI adoption in your team, quietly experimenting on the side, or still trying to figure out where to start, you'll leave with sharper questions to take back to your team — and a room full of people wrestling with the same thing.

This isn’t a sit-back-and-listen evening.

There will be a short framing discussion, followed by small-group conversation and open Q&A. Drinks and nibbles are provided. 

Are you a Student? You will need to apply here to secure 1 out of 20 tickets available for Students to attend.

The Marketing Meetups are proudly in partnership with Contagion.

Supported by

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Product Details

Date:
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Time:
5:30pm - 7:30pm

Event Location:
Auckland

Venue Name:
Marketing Association

Venue Address:
69 St Georges Bay Road, Parnell, Auckland

Event Pricing

Members: Free

Note: Marketing Meetups are now MEMBERS ONLY due to popularity.

Are you a Student? We have a limited number of tickets available for Students. Please fill out this form to apply for a ticket.

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Speakers

Pooja G 2

Pooja Gupta

Group Digital Marketing Manager

Ebbett

READ BIO
Sobia Mughal-Aug-06-2026-03-20-49-2296-AM

Sobia Mughal

Senior Marketing Manager

Workday

READ BIO
Pooja G 2

Pooja Gupta

Group Digital Marketing Manager

Ebbett

READ BIO
Sobia Mughal-Aug-06-2026-03-20-49-2296-AM

Sobia Mughal

Senior Marketing Manager

Workday

READ BIO
Pooja G 2

Pooja Gupta

Group Digital Marketing Manager

Ebbett

About Pooja

Pooja is an accomplished customer-oriented digital marketer with years of experience leading data driven solutions across the customer lifecycle.

Pooja has built her digital, content, CX and analytics expertise on the strong foundation of customer behaviour, brand, communication, and channel strategy.

Keeping the solutions customer focused, she has driven strong business results across a range of product and service categories.

Sobia Mughal-Aug-06-2026-03-20-49-2296-AM

Sobia Mughal

Senior Marketing Manager

Workday

About Sobia

Introducing Sobia: An impactful Marketeer with a dash of academic-nerdiness (and mega coffee snob).

Sobia brings over 12 years of experience in the tech, education, and services industries, making her a seasoned marketing pro. Previously B2B Marketing Manager at Trade Me, where she blended her passion for Product Marketing and Revenue Growth Marketing (aka RevOps) to drive results.

12+ years to 15+ years as a Global Product Marketing Manager.

With a digital marketing mindset ingrained in her very being, Sobia lives and breathes go-to-market strategies and initiatives measurable growth. She's a proud nerd who dives deep into consumer behaviour literature and data to back up her marketing approaches with valuable insights for messaging.

Sobia's academic prowess extends beyond her marketing acumen. She's presented her research papers in Portugal and Germany, and earned her the esteemed Best Paper Award at a top-notch Macro-marketing conference.

Sobia's ultimate mission is to make a positive impact on people's lives. She achieves this by volunteering, empowering others, and currently serving as the Chair of the B2B Marketing Association's Special Interest Group.

Thank You to Our Event Supporters

 

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