Nielsen

Kia ora! We’re your Nielsen NZ team.

Nielsen is the global leader in audience intelligence. In New Zealand, the main areas we support clients with are:

  • Consumer & Media Insights (CMI): Powered by a robust, representative sample of more than 10,000 New Zealanders, our flagship CMI research helps Kiwi marketers and advertisers understand local consumer behaviours, attitudes, and media habits like no one else.

  • Nielsen Ad Intel: Delivering unparalleled competitive intelligence on the advertising behaviours of millions of brands. Ad Intel pairs ad spend data with actual visual creative assets, allowing you to review competitor messaging, strategy, and execution all in one place.

  • Global Market Insights: Expanding overseas? Need insights on international markets? We can help you access international data and insights directly through our local team to support your global growth.

Beyond our core products, we also design agile, end-to-end custom research built entirely around your specific brief, budget, and timeline - from strategic positioning, brand equity tracking to tailored consumer segmentation and more.

Whatever your brief, share it with us! Whether you're looking to validate your next campaign strategy, uncover fresh consumer trends, or simply chat insights over coffee, we’d love to collaborate with you.

 

 

 

 

Services

  • Data Analytics
  • Market Research
  • Marketing Consultant
  • Media
  • Software Provider