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Marketing That Matters 2022

Online Conference Series

4 x 90 mins sessions online.
1 - 22 March 2022.
Live-streamed and available on demand.

REGISTER NOW
Marketing That Matters: Communicating and engaging in new ways: Inspiring trust and change through positivity and inclusion

Marketing That Matters Online Conference Series showcase innovative marketing initiatives that have created change and influenced behaviour, triggered useful conversations, engaged hard-to-reach audiences, and used customer insights and clever targeting to create marketing magic on a shoestring.

The conference aims to be highly relevant for marketers and communicators in both the public and private sectors.

Sponsored by TRA

 PRICING

  • $89.00 + GST Members
  • $139.00 + GST Non Members

Live-streamed and available on demand.

BOOK YOUR TICKETS NOW

Your Host & MC

Annique Davis - square-1

Annique Davis

Director of Marketing, Communications and Engagement

Stats NZ

Session 1
1 March 2022. 10AM - 11.30AM

Karen Walker - square-1

Karen Walker, Designer

Karen Walker

Opening Keynote: Karen Walker: Using brand collaborations to reach new audiences

Phil Gibbons, Nuku Ora v2-1

Phil Gibbons, Chief Executive

Nuku Ora

Transformation through a new strategic direction and identity

Session 2
8 March 2022. 10AM - 11.30AM

Jo Bye - square-1

Jo Bye, GM of Marketing and Communications

EECA

How do you get people to take climate action during a pandemic?

Stella Muller - square

Panellist - Amatailevi Stella Muller, Chief of Enlightenment

Bright Sunday

Panel Discussion: Battling misinformation, fake news, and polarised opinions

JagadishThaker - square

Panellist - Jagadish Thaker, Senior Lecturer

University of Auckland

Panel Discussion: Battling misinformation, fake news, and polarised opinions

shaun fitzgibbon

Panellist - Shaun Fitzgibbon, Managing Partner

TRA

Panel Discussion: Battling misinformation, fake news, and polarised opinions

Jeff Hunkin - square

Panellist - Jeff Hunkin, Content Delivery Manager

ACC

Panel Discussion: Battling misinformation, fake news, and polarised opinions

Linda Major - square

Panel Moderator - Linda Major, Director of Social Marketing

Clemenger BBDO

Panel Discussion: Battling misinformation, fake news, and polarised opinions

Session 3
15 March 2022. 10AM - 11.30AM

Hannah-1-1

Hannah Watson-Frank, Digital Marketing Specialist

New Zealand AIDS Foundation

Getting Michele Visage to Big Gay Out – getting clever on a tiny budget

Rebecca McIntyre - square v2

Rebecca McIntyre, Senior Marketing Lead, Marketing and Communications

Health Promotion Agency / Te Hiringa Hauora

QuitStrong – how a shared kaupapa and a strength-based message helped HPA target Maori smokers without stigmatising

Session 4
22 March 2022. 10AM - 11.30AM

Lisa Fedyszyn - Square-1

Lisa Fedyszyn, Executive Creative Director

Special Group

Why respecting our audience is key to making a difference

Co-presenting with Rory Gallery and John Marshall

Rory Gallery - square-1

Rory Gallery, Chief Strategy Officer

Special Group

Why respecting our audience is key to making a difference

Co-presenting with Lisa Fedyszyn and John Marshall

John Marshall, Special Group

John Marshall, General Manager

Special Group

Why respecting our audience is key to making a difference

Co-presenting with Lisa Fedyszyn and Rory Gallery

Johanna Bower - square

Johanna Bower, Senior Communications Advisor

Women’s Refuge

Freeing more families from violence by flipping the typical charity narrative on its head

Co-presenting with Matt West

Matt West, EightyOne-1

Matt West, Managing Director & Partner

EightyOne

Freeing more families from violence by flipping the typical charity narrative on its head

Co-presenting with Johanna Bower

“For a marketer it was great to be at a conference with my peers, to talk about and listen to ideas that are of relevance to our profession.”

Rob Pitney, Principal Marketing Specialist, Auckland Transport

“Such a great event for Wellington - as a marketer in the public sector, definitely the most relevant, interesting, and inspiring MA conference I've been to in a long time.”

Phill Sherring, Principal Adviser, Ministry for Primary Industries

Premier Sponsor

Creative Partner

Don't Miss Out, Book Your Ticket Now!

 

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