30 May 2023
InterContinental Hotel
2 Grey Street, Wellington Central
The speakers at this year’s Marketing That Matters conference will share lessons and lead discussions on new ways to engage and create behaviour change through marketing. You’ll hear how government agencies, non-profits and brands successfully flipped the conventional approach on its head, experimenting with new channels, new technologies, and new ways of thinking.
We invite you to join us as we look at:
EARLY-BIRD PRICING:
REGULAR PRICING:
Early-bird pricing available until 5pm on Thursday 20 April.
More speakers and topics to be announced soon. Watch this space!
National Manager Communications and Engagement | Fire and Emergency NZ
Your Host & MC
Country Manager - Commercial Partnerships | TikTok Aotearoa
Entertainment that Drives Impact – successful engagement with TikTok
Māori Communications and Marketing Lead | ACC
Kia Mahea Kia Puāwai – How ACC is shaping its public engagement approach with Māori
Strategic Advisor | ACC Public Engagement Strategy
Kia Mahea Kia Puāwai – How ACC is shaping its public engagement approach with Māori
National Manager Communications and Engagement | Fire and Emergency NZ
Your Host & MC
Country Manager - Commercial Partnerships | TikTok Aotearoa
Entertainment that Drives Impact – successful engagement with TikTok
Māori Communications and Marketing Lead | ACC
Kia Mahea Kia Puāwai – How ACC is shaping its public engagement approach with Māori
Strategic Advisor | ACC Public Engagement Strategy
Kia Mahea Kia Puāwai – How ACC is shaping its public engagement approach with Māori
National Manager Communications and Engagement | Fire and Emergency NZ
Your Host & MC
Country Manager - Commercial Partnerships | TikTok Aotearoa
Entertainment that Drives Impact – successful engagement with TikTok
Carsten Grueber is a marketing expert with a passion for political and governmental marketing campaigns, aiming at informing the public and the creation of awareness on key issues.
He joins us to discuss how entertainment channels such as TikTok offer organisations exciting new ways to engage with audiences. He will share examples from both Aotearoa and Europe, based on his previous experience as Head of Commercial Partnerships, Public Sector & Nonprofits for TikTok Germany and Government & Politics Marketings Partnerships for Facebook in Northern, Central and Eastern Europe.
Māori Communications and Marketing Lead | ACC
Kia Mahea Kia Puāwai – How ACC is shaping its public engagement approach with Māori
Lacey is ACC’s first Māori Communications and Marketing Lead, joining the organisation in July 2022. Not only does Lacey bring her whakapapa to her mahi, but also her communications and engagement experience within a post-settlement governance entity and in local government.
Lacey is the kaitiaki of Kia Mahea, Kia Puāwai, ACC’s campaign for Māori.
Strategic Advisor | ACC Public Engagement Strategy
Kia Mahea Kia Puāwai – How ACC is shaping its public engagement approach with Māori
Julie is a highly experienced communications, engagement and marketing specialist with wide-ranging business and public sector experience in New Zealand and Australia.
Julie joined ACC in 2017 following a long period consulting in Wellington and Australia and since that time has been instrumental in the development of ACC’s public engagement approach and campaigns.
Creative Director & Founder | Motion Sickness
Case Study: You’re Cooked
Sam Stuchbury, is the founder and Creative Director of multi-award-winning advertising agency Motion Sickness. Sam and his agency use strategy grounded in consumer culture to get brands noticed and change behaviour. Working with clients such as The New Zealand Government, Les Mills, Icebreaker, and Zuru Edge, the agency is truely making a name for itself.
After humble beginnings in a poorly-insulated student flat in Dunedin, Motion Sickness has gained national and intentional recognition for their unique creative work and campaigns. Most recently their ‘Keep It Real Online’ campaign for the Department Of Internal affairs has gained global traction, sparking conversions around online harm for children.
Marketing Manager | Fire and Emergency NZ
Case Study: You’re Cooked
Kelley brings a diverse background to her current role as Marketing Manager at Fire and Emergency New Zealand and believes that's important to be effective in driving changes in human attitudes and behaviour.
With an Engineering background, she spent 15 years developing and launching new products globally for Fonterra and more recently worked as Marketing Director with a tech start-up in Hong Kong and USA.
Kelley likes to apply a scientific and data-led approach to all behaviour change communications.
“A fabulous cohort of presenters from around the country. I really enjoyed the diversity of
people and information shared.”
2022 Marketing That Matters Attendee
“For a marketer it was great to be at a conference with my peers, to talk about and listen to ideas that are of relevance to our profession.”
Rob Pitney, Principal Marketing Specialist, Auckland Transport
“Such a great event for Wellington - as a marketer in the public sector, definitely the most relevant, interesting, and inspiring MA conference I've been to in a long time.”
Phill Sherring, Principal Adviser, Ministry for Primary Industries