Carsten Grueber is a marketing expert with a passion for political and governmental marketing campaigns, aiming at informing the public and the creation of awareness on key issues. 

He joins us to discuss how entertainment channels such as TikTok offer organisations exciting new ways to engage with audiences. He will share examples from both Aotearoa and Europe, based on his previous experience as Head of Commercial Partnerships, Public Sector & Nonprofits for TikTok Germany and Government & Politics Marketings Partnerships for Facebook in Northern, Central and Eastern Europe.

Lacey is ACC’s first Māori Communications and Marketing Lead, joining the organisation in July 2022. Not only does Lacey bring her whakapapa to her mahi, but also her communications and engagement experience within a post-settlement governance entity and in local government.

Lacey is the kaitiaki of Kia Mahea, Kia Puāwai, ACC’s campaign for Māori.

Julie is a highly experienced communications, engagement and marketing specialist with wide-ranging business and public sector experience in New Zealand and Australia.

Julie joined ACC in 2017 following a long period consulting in Wellington and Australia and since that time has been instrumental in the development of ACC’s public engagement approach and campaigns.

Sam Stuchbury, is the founder and Creative Director of multi-award-winning advertising agency Motion Sickness. Sam and his agency use strategy grounded in consumer culture to get brands noticed and change behaviour. Working with clients such as The New Zealand Government, Les Mills, Icebreaker, and Zuru Edge, the agency is truely making a name for itself.

After humble beginnings in a poorly-insulated student flat in Dunedin, Motion Sickness has gained national and intentional recognition for their unique creative work and campaigns. Most recently their ‘Keep It Real Online’ campaign for the Department Of Internal affairs has gained global traction, sparking conversions around online harm for children.

Kelley brings a diverse background to her current role as Marketing Manager at Fire and Emergency New Zealand and believes that's important to be effective in driving changes in human attitudes and behaviour.

With an Engineering background, she spent 15 years developing and launching new products globally for Fonterra and more recently worked as Marketing Director with a tech start-up in Hong Kong and USA.

Kelley likes to apply a scientific and data-led approach to all behaviour change communications.