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Marketing That Matters has a proud history of sharing the stories that matter. The campaigns that matter. The brands, trends and tech that matter.

From incredible International brand stories and award-winning campaigns to local marketing on a shoestring, Marketing That Matters 2024 has something for everyone.

Be inspired by International Keynotes, case studies and Fireside Chat. Engage with fellow attendees and speakers with extended Q&A time, panels, and a hands-on workshop with TRA.

Get ready to tackle trends, social media, AI, brand transformation, behaviour change, data and lots more. All in one day. All at Marketing That Matters 2024. Don’t miss it! 

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TICKET PRICE:

  • MA Members: $535.00 + GST 
  • Non-Members: $835.00 + GST
BOOK YOUR TICKET

Speakers & Presentation Topics

Anubha Sahasrabuddhe v2

Anubha Sahasrabuddhe

Chief Growth Officer, Lion

Closing International Keynote: Reviving an Australian Icon: How Lion is Creating Cultural Relevance for their Brand

Adam Ferrier v2

Adam Ferrier

Founder & Consumer Psychologist, Thinkerbell

International Keynote: Using Ambitious Storytelling and Creativity to Change the Narrative around Tall Poppies

Clint Bratton

Clint Bratton

Managing Director, Proximity NZ

From Success to Scrutiny: How an Australian Government Campaign Grappled with 90 Million Digital Interactions

Colleen Ryan-3

Workshop Facilitator: Colleen Ryan

Partner, TRA

Workshop: Meeting the Needs of First- and Second-Generation New Zealanders

Matt Bain-2

Matt Bain

Marketing & Data Director, Spark NZ

On the Right Side of Disruption – AI Innovation at Spark NZ

Scott Maddox

Scott Maddox

Creative Director, YoungShand

Reframing the Story to Engage Your Audience: NZ Blood Case Study

Melanie Spencer-1

Melanie Spencer

Chief Executive Officer, Thompson Spencer

Brand Communication on Social Media: Lessons from IAG, New World and Counties Energy during Cyclone Gabrielle and the 2023 Floods

Karin Glucina v3

Workshop Facilitator: Karin Glucina

Managing Partner, TRA

Workshop: Meeting the Needs of First - and Second-Generation New Zealanders

Brooke Treadgold-1

Brooke Treadgold

Personalisation Programme Lead, ANZ

Behind the Scenes at ANZ: Driving Strategic Change in Personalisation Through Data

Kātene Durie-Doherty v2

Kātene Durie-Doherty

Kaitaunaki Māori (Head of Māori Culture), Motion Sickness

How Whānua Ora Engaged and Amplified the Voices of Underrepresented Communities

Regan Savage-2

Regan Savage

Chief Sales and Marketing Manager, Southern Cross Health Insurance

Fireside Chat on Brand Transformation: Creating a Strong Identity and Cultural Connection in Horowhenua

Lisa Campbell v7

Lisa Campbell

Strategic Communications Manager, Horowhenua District Council

Fireside Chat on Brand Transformation: Creating a Strong Identity and Cultural Connection in Horowhenua

Anubha Sahasrabuddhe v2

Anubha Sahasrabuddhe

Chief Growth Officer, Lion

Closing International Keynote: Reviving an Australian Icon: How Lion is Creating Cultural Relevance for their Brand

Adam Ferrier v2

Adam Ferrier

Founder & Consumer Psychologist, Thinkerbell

International Keynote: Using Ambitious Storytelling and Creativity to Change the Narrative around Tall Poppies

Clint Bratton

Clint Bratton

Managing Director, Proximity NZ

From Success to Scrutiny: How an Australian Government Campaign Grappled with 90 Million Digital Interactions

Colleen Ryan-3

Workshop Facilitator: Colleen Ryan

Partner, TRA

Workshop: Meeting the Needs of First- and Second-Generation New Zealanders

Matt Bain-2

Matt Bain

Marketing & Data Director, Spark NZ

On the Right Side of Disruption – AI Innovation at Spark NZ

Scott Maddox

Scott Maddox

Creative Director, YoungShand

Reframing the Story to Engage Your Audience: NZ Blood Case Study

Melanie Spencer-1

Melanie Spencer

Chief Executive Officer, Thompson Spencer

Brand Communication on Social Media: Lessons from IAG, New World and Counties Energy during Cyclone Gabrielle and the 2023 Floods

Karin Glucina v3

Workshop Facilitator: Karin Glucina

Managing Partner, TRA

Workshop: Meeting the Needs of First - and Second-Generation New Zealanders

Brooke Treadgold-1

Brooke Treadgold

Personalisation Programme Lead, ANZ

Behind the Scenes at ANZ: Driving Strategic Change in Personalisation Through Data

Kātene Durie-Doherty v2

Kātene Durie-Doherty

Kaitaunaki Māori (Head of Māori Culture), Motion Sickness

How Whānua Ora Engaged and Amplified the Voices of Underrepresented Communities

Regan Savage-2

Regan Savage

Chief Sales and Marketing Manager, Southern Cross Health Insurance

Fireside Chat on Brand Transformation: Creating a Strong Identity and Cultural Connection in Horowhenua

Lisa Campbell v7

Lisa Campbell

Strategic Communications Manager, Horowhenua District Council

Fireside Chat on Brand Transformation: Creating a Strong Identity and Cultural Connection in Horowhenua

Don't Miss Out!

BOOK YOUR TICKET NOW

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