Mastering Thought Leadership

Do you have a thought leadership strategy?

In an ever changing and complex market, B2B marketers are being challenged to think outside the box to make brands stand out. A stock standard content marketing strategy might not cut it. In a market saturated with AI, bots and spam, its time to add the human factor to the marketing mix by becoming thought leaders in your industry. By boosting your business to thought leaders, you build a quality reputation for your brand, grab (and keep) attention, plus gain a larger following. Easier said than done right?

That’s why you need a thought-leadership strategy, a way to tell the story of your business leaders and the benefit of your services through the lens of a solid reputation. Where you promote key people and their skills within the business you provide a foundation for delivering consistently high-value insights to win trust, recognition and ultimately, sales. What's best is it works great on any platform, especially social media.

Join highly respected trainer and teacher, Helen Steemson, in this hands-on course to learn tested systems for defining, claiming and maintaining a thought leadership position for your brand, founders and senior leaders.

Overview

Get practical tips, real examples and the chance to begin crafting your new thought-leadership strategy in the room. You’ll leave with a clear direction, plus a toolbox of templates, checklists and information to help you put it into action.

Choose Your Date and Location

Join highly respected trainer Helen Steemson in this hands-on course to learn tested systems for defining, claiming and maintaining a thought leadership position for your brand, founders and senior leaders.Get practical tips, real examples and the chance to begin crafting your new thought leadership strategy in the room. You’ll leave with a clear direction, plus a toolbox of templates, checklists and information to help you put it into action.

26/05/2026

9:00am - 4:00pm

Auckland

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Mastering Thought Leadership

Join highly respected trainer Helen Steemson in this hands-on course to learn tested systems for defining, claiming and maintaining a thought leadership position for your brand, founders and senior leaders. Get practical tips, real examples and the chance to begin crafting your new thought leadership strategy in the room. You’ll leave with a clear direction, plus a toolbox of templates, checklists and information to help you put it into action.

24/06/2026

9:30am - 4:30pm

Christchurch

Add to Cart

Mastering Thought Leadership

Join highly respected trainer Helen Steemson in this hands-on course to learn tested systems for defining, claiming and maintaining a thought leadership position for your brand, founders and senior leaders. Get practical tips, real examples and the chance to begin crafting your new thought leadership strategy in the room. You’ll leave with a clear direction, plus a toolbox of templates, checklists and information to help you put it into action.

22/10/2026

9:00am - 4:00pm

Auckland

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Learning Outcomes

You'll learn about

Steps to finding your thought leadership niche
How to build a content calendar across multiple platforms and formats
Developing a ‘founder’ brand strategy
Systems for managing subject matter experts
Structuring and crafting content for online and copy editing essentials
Extra credit ideas – how to strengthen your position in the real world

So you can

Create and plan excellent ongoing thought leadership content
Review and feedback on other's content
Manage your subject matter experts

To achieve

Incorporating thought leadership into your B2B digital strategy
Define, claim, and maintain a thought leadership position for your brand, founders, and senior leaders
Get your message out consistently

Who is this workshop for?

This is a must for all marketers or communications professionals, but especially those working in B2B, tech and start up, NFP, financial and professional services and government agencies.

Facilitator, Helen Steemson

Lead Copywriter & Creative Director, Words for Breakfast

Helen is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland.

Helen's delivery was easy to understand and she answered every question (good or dumb!). She took the time to discuss ideas and helped us to draw conclusions relevant to our specific situations. This workshop is perfect for anyone wanting to explore how to maximise thought leadership for their brand. Helen breaks it down into easily-digestible chunks, gives you the latest algorithm takes, and guides you to apply it to your specific situation. Thoroughly recommend.

past attendee 2025

Helen, the facilitator, was fantastic - really engaged and prompted the class to share and think about the course material.

past attendee 2025

Helen was a fantastic presenter, paced the day really well & easily adapted content for a very diverse group of attendees!

past attendee 2024

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