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Join us for 2025 NZ Loyalty - State of the Nation

Free webinar for NZ Marketing Association members 

Find out how the loyalty landscape in New Zealand continues to evolve at pace. With the fast start from Everyday Rewards and launch of Z Rewards, Fly Buys ending, and other programmes evolving, it’s been a seismic time. If the last year or so taught us anything, it’s that loyalty is gaining real traction and shaping how brands connect with Kiwis.

Building on the momentum of previous findings, our 2025 NZ Loyalty - State of the Nation study returns. This is New Zealand’s only independent, nationwide study into public opinion on loyalty programmes.

Even if you joined us for the 2024 session, there has been significant change, reflecting disruption in the market and fresh consumer sentiment in the past year. Some findings may surprise you.

In this 60 minute webinar, Ben Goodale (CEO, Quantum Jump) and Amy Watson (Head of CRM, Quantum Jump) will unpack the key findings from the 2025 study, done in association with research agency Yabble, and share practical insights into the current landscape of loyalty in New Zealand, and explore what’s on the horizon for brands, retailers and programme owners.

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Pricing

Members: $0

Non-members: $15 + GST

Product Details

Date:
10/03/26

Time:
12:00pm - 1:00pm

Event Location:
Online

Venue Name:
Online

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Meet the Speakers

Ben Goodale (382 x 382)-1

Ben Goodale

CEO
Quantum Jump

READ BIO
Amy Watson (382 x 382)-1

Amy Watson

Head of CRM Planning
Quantum Jump

READ BIO
Ben Goodale (382 x 382)-1

Ben Goodale

CEO
Quantum Jump

READ BIO
Amy Watson (382 x 382)-1

Amy Watson

Head of CRM Planning
Quantum Jump

READ BIO
Ben Goodale (382 x 382)-1

Ben Goodale

CEO
Quantum Jump

Ben is an advertising agency leader and entrepreneur, focusing on Loyalty/Digital/CRM/CX and retail marketing for over 25 years.

Now leading Quantum Jump, previously founder/MD of justONE (sold to Clemenger Group), and MD at TEQUILA\Auckland (a TBWA company).

Ben is a noted expert on loyalty marketing, having worked closely with clients to develop and grow some of NZ’s most iconic loyalty programmes including New World Club Card, Farmers Club, Subway’s Subcard, Farmers Beauty Club, Sky Rewards, Mitre 10 Club and more.

This work and others have won effectiveness and loyalty awards globally, and the Marketing Association’s RSVP Grand Prix five times.

Amy Watson (382 x 382)-1

Amy Watson

Head of CRM Planning
Quantum Jump

Amy is one of New Zealand’s top integrated planners, specialising in loyalty, CX and CRM. Amy worked with Ben at justONE for over 10 years, eventually becoming GM and leading work for Spark and ANZ, before founding Proximity NZ and leading it as GM.

Amy’s work has been awarded multiple Grand Prix at the NZDM Awards, including for New World, PAK’nSAVE and Farmers.

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Thanks to our friend Steve at Brand IQ for designing the MindFuel Webinar creative!

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