2026 NZ Loyalty - State of the Nation Research
Free webinar for NZ Marketing Association members
Loyalty in New Zealand just had its biggest shake-up in years. Foodstuffs launched Club+, The Warehouse launched Club, Airpoints became Koru, and Cashpoints went live with foundation partner Super Liquor. So what do Kiwis actually make of it all?
Our 2026 NZ Loyalty - State of the Nation Research is hot off the press, and it's New Zealand's most established independent, nationwide study into public opinion on loyalty programmes. Even if you joined us last time, there's a lot that's moved, and some of what we found will surprise you.
We're also launching something new this year: the Loyalty Equity Index, which measures a programme's overall impact across three key metrics, including brand love. It's going to change how you think about what makes a programme actually work.
Join Ben Goodale (CEO, Quantum Jump) and Amy Watson (Head of CRM, Quantum Jump) for this 60 minute session, done in partnership with research agency Yabble. You'll walk away knowing:
- How the launch of Club+, The Warehouse Club, Koru and Cashpoints has shifted where Kiwi loyalty is heading
- What the new Loyalty Equity Index reveals about which programmes are really winning hearts (and wallets)
- What's next for brands, retailers and programme owners navigating a fast-changing landscape

Pricing
Non-members: $15 + GST
Product Details
Date:
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Time:
11:00am - 12:00pm
Event Location:
Online
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Online
Meet the Speakers
Ben Goodale
CEO
Quantum Jump
Ben is an advertising agency leader and entrepreneur, focusing on Loyalty/Digital/CRM/CX and retail marketing for over 25 years.
Now leading Quantum Jump, previously founder/MD of justONE (sold to Clemenger Group), and MD at TEQUILA\Auckland (a TBWA company).
Ben is a noted expert on loyalty marketing, having worked closely with clients to develop and grow some of NZ’s most iconic loyalty programmes including New World Club Card, Farmers Club, Subway’s Subcard, Farmers Beauty Club, Sky Rewards, Mitre 10 Club and more.
This work and others have won effectiveness and loyalty awards globally, and the Marketing Association’s RSVP Grand Prix five times.
Amy Watson
Head of CRM Planning
Quantum Jump
Amy is one of New Zealand’s top integrated planners, specialising in loyalty, CX and CRM. Amy worked with Ben at justONE for over 10 years, eventually becoming GM and leading work for Spark and ANZ, before founding Proximity NZ and leading it as GM.
Amy’s work has been awarded multiple Grand Prix at the NZDM Awards, including for New World, PAK’nSAVE and Farmers.
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