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2026 NZ Loyalty - State of the Nation Research

Free webinar for NZ Marketing Association members 

Loyalty in New Zealand just had its biggest shake-up in years. Foodstuffs launched Club+, The Warehouse launched Club, Airpoints became Koru, and Cashpoints went live with foundation partner Super Liquor. So what do Kiwis actually make of it all?

Our 2026 NZ Loyalty - State of the Nation Research is hot off the press, and it's New Zealand's most established independent, nationwide study into public opinion on loyalty programmes. Even if you joined us last time, there's a lot that's moved, and some of what we found will surprise you.

We're also launching something new this year: the Loyalty Equity Index, which measures a programme's overall impact across three key metrics, including brand love. It's going to change how you think about what makes a programme actually work.

Join Ben Goodale (CEO, Quantum Jump) and Amy Watson (Head of CRM, Quantum Jump) for this 60 minute session, done in partnership with research agency Yabble. You'll walk away knowing:

  • How the launch of Club+, The Warehouse Club, Koru and Cashpoints has shifted where Kiwi loyalty is heading
  • What the new Loyalty Equity Index reveals about which programmes are really winning hearts (and wallets)
  • What's next for brands, retailers and programme owners navigating a fast-changing landscape
 

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Meet the Speakers

Ben Goodale (382 x 382)-2

Ben Goodale

CEO
Quantum Jump

MindFuel QJ Speaker Tiles (382 x 382)

Amy Watson

Head of CRM Planning
Quantum Jump

Ben Goodale (382 x 382)-2

Ben Goodale

CEO
Quantum Jump

MindFuel QJ Speaker Tiles (382 x 382)

Amy Watson

Head of CRM Planning
Quantum Jump

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