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Meet Your Panellists
Daz Martin
B2B Live Experience Producer
Spark NZ
Panel Moderator
Having spent almost 20 years creating strategic events across New Zealand, Australia, and the UK, Daz understands the practical challenges of turning ideas into action. A multi-disciplinary producer, he leads the creation of integrated multi-channel campaigns that centre on live experiences. As Spark's B2B Live Experience Lead, he's the Event Director and Project Owner for Spark's Enterprise and Government customer summit, Spark Accelerate. He also helps Spark's government and enterprise marketers with their activation activities.
Daz brings a unique perspective to the data-action challenge. His expertise in event-channel marketing transforms traditional events into multi-channel marketing engines that deliver to customer needs, build rich customer insights and generate dynamic online content.
Daz is a natural connector and storyteller. He draws on his experience both as a television journalist and event MC to help businesses and their people to share their story and expertise in a genuine and engaging way.
Matthew Lee
Strategy Director - Data & Tech
FCB New Zealand
Panellist
About Matthew Lee
Matt is a digital transformation leader working at the intersection of strategy, technology, and data-driven customer experience.
Currently serving as Strategy Director - Data & Tech at FCB New Zealand, with previous roles in telco, consulting, and retail. Representing APAC on Salesforce's Global Partner Advisory Board, bringing expertise in MarTech, data, and AI-powered solutions to drive meaningful business outcomes.
Sharon Abbott
Head of Data & Analytics
ANZ Institutional Banking
Panellist
Sharon's career has spanned Telecommunications, Energy and Financial Service Sectors, with a particular focus on Data and Insights, Marketing and Customer Experience.
Most recently, Sharon has led the evolution of ANZ Bank's Data Governance capability and culture in NZ to protect and support customers, staff and the organisation as the bank sets about executing on its future strategy. This has included the development of data management and governance disciplines, as well as approaches to privacy and ethics, that ensure high levels of consumer and regulator trust in readiness for an open data economy.
Mahmood Shiblaq
Performance Director
YoungShand
Panellist
About Mahmood Shiblaq
Mahmood is Performance Director at YoungShand, where he specialises in transforming complex data into actionable marketing strategies. With over a decade of experience across digital media, analytics, and customer insights in New Zealand and Australia, he has delivered results for automotive, government, and retail clients. Mahmood helps brands build effective measurement systems, uncover valuable insights, and activate campaigns that drive real results.
Emily Isle
Chief Digital Officer
MBM - McCready Bale Media
Panellist
Emily is a passionate digital leader with 20 years’ industry experience spanning NZ, US and global export. She has held posts specialising in full communications planning and digital media investment, from strategy through to operations. Emily’s role at MBM oversees technology, analytics and digital media disciplines, fuelling the alchemy of talent and product to future-proof client business and deliver creative and effective digital experiences. She serves on the IAB NZ Data, Privacy and Measurement Council and the Egalite team for Publicis Aotearoa, dedicated to supporting LGBTTQIA+ employees and their allies.
Series Partner
Wine Partner
Beverage Partners
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