From Data to Direction: Closing the Data‑Action Gap in NZ Marketing

Transform your marketing insights into measurable business impact at our exclusive June panel

New Zealand marketers have more data than ever, but turning it into action remains the biggest challenge. You know the story: sophisticated analytics platforms, detailed customer insights, and comprehensive campaign reports, yet somehow the gap between what we know and what we do keeps widening. This June, we're bringing together some of the country's most experienced marketing leaders to tackle this head-on.

Our panel will guide you through the complete journey—from setting the right commercial objectives to proving real business impact. You'll hear how leading organisations define goals that drive decisions, build measurement systems that actually inform strategy, extract insights that resonate with leadership, activate campaigns with precision, and demonstrate ROI that secures future investment. Each panellist brings practical experience, so you'll leave with frameworks you can apply straight away. Whether you're a CMO looking to strengthen your data foundations or a marketing manager seeking to turn analysis into action, this session is designed for marketers who are serious about making data work harder.

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