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Event
Monthly Marketing Meetup | May | LIVE
Monthly Marketing Meetup: Unlocking the Power of Podcasting
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Event
Monthly Marketing Meetup | May
Monthly Marketing Meetup: Unlocking the Power of Podcasting
Learn more.png)
Event
Think Again Christchurch
Think Again events bring together senior marketers and agency leaders for networking & drinks, a beautiful sit-down lunch at an exclusive venue, and the chance to hear from leading CMOs, CEOs, and other thought leaders.
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Event
Wellington Networking Event
Case Study from MSD - Love Better, Networking, Drinks & Nibbles
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Event
Zaria Parvez Masterclass
Expect expert insights, real-world case studies, and collaborative exercises that will transform the way you approach social media marketing
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MC for the session
Rebecca Caroe
Fractional CMO
Creative Agency Secrets
Rebecca is a freelance B2B demand generation specialist working with engineering, manufacturing and technology clients.
She is known for her practical approach to making B2B marketing work effectively in diverse client situations. She upskills in-house marketers by advocating for them with the C-suite and collaborating to deliver measurable outcomes which help to get them noticed for promotion.
Three times in her career, she's been at the forefront of leading edge marketing innovation. Professional Services marketing in the 1990s, the rise of customer relationship management in the 2000s and social media since 2005. Rebecca is an entrepreneur whose side-hustle is a sport education business for rowing. She happily uses this as the experimental sand-box for new marketing techniques. Rebecca also mentors marketers seeking career advancement through the OneUp OneDown programme.
Table 1 Speakers: Managing Sales and Stakeholders
Here's what you can expect to learn:
The secret to levelling up in B2B marketing is effective stakeholder management, especially with sales teams. Hear from experienced marketers on their top tips for building strong relationships, navigating tricky conversations, and driving results across the business.
PJ Morris
Head of Customer Experience & Marketing
Fletcher Building, Concrete Division
PJ Morris is a creative, innovative and insightful marketing professional, who is passionate about understanding customer need to drive business outcomes and growth through all aspects of the marketing mix.
Leading change and taking stakeholders on a journey to deliver results and business growth energises me. Described as pragmatic and results focussed, my greatest strength is in building strong teams and influencing behaviour to create environments where people can grow and excel.
Having worked across both B2B and B2C brands in my career, I have a passion for B2B, and utilising technology to enable our customers growth. Currently heading up Marketing & Insights for Fletcher Building Concrete Division, across three different businesses in the construction sector to shape our market position and grow the division including portfolio strategy, brand, product development, customer communications and customer experience.
Sonja Webb
Marketing Manager
OfficeMax
Sonja is an experienced marketing professional with over 16 years’ experience in both B2B and B2C marketing.
Currently heading up the marketing team at OfficeMax, Sonja is responsible for brand, research/customer experience, sales enablement and account-based marketing to New Zealand’s largest databases of business accounts (spanning every industry from healthcare to industrial, as well as education).
Sonja is passionate about making sales teams look good – fostering strong relationships between marketing and sales to ensure that customers have a fantastic experience throughout their entire purchasing journey. Sonja and her team have had the privilege of being the first marketers in New Zealand to partner with Seismic, the global leader in B2B marketing and sales enablement software. A career highlight was presenting at Seismic’s Asia Pacific customer conference on how to partner with sales to achieve mutual success.
An avid believer that B2B doesn’t have to be boring, Sonja has delivered a number of transformative projects to wow customers - including conceptualising and constructing three experiential showrooms. These have been described as a ‘Te Papa-like’ experience by customers due to their novel combination of 3D-signage, touchscreen technology and product interactions - and her work was nominated alongside Microsoft in the ‘Experience-Maker’ category of the global Seismic Shift awards.
Table 2 Speakers: Client side vs. Agency side
Here's what you can expect to learn:
Discover the unique challenges and opportunities that come with working client-side vs agency-side. Whether you're weighing up your next career move or simply curious about the other side, this session will provide valuable insights from marketers who've experienced both environments.
Michael Friedberg
Founder
Flux B2B
Michael Friedberg has built a career by embracing change, leading from the front in multinationals, high-growth startups, agency leadership, and as a fractional executive. With hands-on experience in sales, marketing, digital, and strategy, he’s navigated the challenges of scaling businesses, aligning teams, and driving commercial impact. Having sat in many seats, he brings battle scars, real-world insights, and a clear view on what works (and what doesn’t).
Michael Friedberg knows that careers aren’t linear; they’re built through bold moves, unexpected pivots, and lessons learned the hard way. As a CMO, agency leader, consultant, and fractional executive, he has worked across global corporates, fast-scaling startups, and businesses in transformation. From the sales seat to the leadership seat, he’s driven commercial growth, built revenue engines, and led through major market shifts. Now, he helps leaders and teams navigate change, sharpen their positioning, and build strategies that create impact. With deep experience across marketing, sales, and strategy, Michael brings practical insights, hard-won lessons, and an honest take on what it really takes to grow, whether that’s your business or your career.
Dean Taylor
Founder
Contagion
Dean graduated from the London School of Economics in 1994 and has been in the communications industry for 25 years, working for the world’s top advertising agencies.
His roles have taken him across the planet with jobs in London, Sydney, and Asia. Dean moved to New Zealand in 2004 where he became CEO of Saatchi & Saatchi.
In 2010 he founded Contagion a full service advertising, marketing and media agency made up of a globally awarded team with an independent spirit. Who, just like our country, we are known for punching above their weight...
Dean has a passion for Psychology, Anthropology, learning and the power of great marketing.
Table 3 Speakers: Changing Marketing Disciplines
Here's what you can expect to learn:
Ready to transition from a tactical to a more strategic marketing role? Or looking to expand your skillset beyond your current function, such as moving from a digital role to a brand role? Get practical advice on how to develop the mindset and tools to successfully make a career change.
Michaela Ryan
Recruitment Consultant
Campfire Digital Recruitment
Originally from Ireland, I’ve been proud to call New Zealand home for the past five years. My journey hasn’t been without its challenges—I know firsthand what it’s like to navigate your career and find the right path. That’s why I’m so passionate about what I do.
As a Recruitment Consultant at Campfire, I help talented professionals discover exciting opportunities in the dynamic world of marketing.
Marketing has always been a space I’ve admired—it’s fun, creative, and filled with opportunities to make an impact. I really enjoy working with marketing candidates, getting to know their skills and ambitions, and connecting them with roles where they can thrive.
When I’m not at work, you’ll find me at the beach, catching up with friends, or training at F45. I love trying out new restaurants and traveling around New Zealand, soaking in all the amazing experiences this beautiful country has to offer.
Janeen Anyon
Chapter lead (head of) B2B marketing
Spark New Zealand
A natural "people person" who cares deeply, Janeen has diverse marketing experience across a range of sectors, including FMCG, B2B, professional services and the public sector.
Now leading a team as B2B Marketing Chapter lead at Spark, her broad expertise in integrated campaigns, digital, strategy, project management, customer experience and marketing communications both agency-side and client-side, make for a very unique perspective. Look out for Janeen in the "Changing Marketing Disciplines" Stream.
Thank You to Our Event Supporters
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