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Event
MindFuel Webinar | Brand IQ
Deliciously smart marketing bites - Supercharge your marketing with AI video
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Event
Waikato Networking Event October
Join us for an exclusive presentation celebrating 50 years of iconic Kiwi advertising campaigns. Plus, networking over drinks and nibbles!
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Event
Exclusive Student Event Auckland | October 2025
You’ve learned the theory in the classroom, now it’s time to see what marketing really looks like in the industry.We know how hard it can be to figure out what different roles involve, or where you might fit once you graduate. Marketing isn't linear, and there's so many areas you can specialise in. That’s why we’ve created an event to give you the inside scoop straight from people who’ve been where you are now.
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Event
Monthly Marketing Meetup | October
Join us at the MA for an evening of networking and discussion!
Learn moreMeet the Speakers
Panellist
Doug Johnstone
Principal Consultant
Digital Pivot Ltd
Doug Johnstone is a B2B Go-to-Market consultant and founder of Digital Pivot Ltd who helps IT Services and Professional Services firms pivot their offerings to growth markets. With over 30 years in IT Services and Professional Services leadership, Doug has developed a unique approach that blends Design Thinking, Challenger Insight Selling with AI-driven research and content optimisation to close the gap between what businesses sell and what buyers actually value.
At Digital Pivot, he works hands-on with service providers to apply AI in practical, high-impact ways - from accelerating market research and synthesising customer insights, to building demand-generation campaigns discoverable in the age of AI and zero-click search. Doug’s work turns AI from a buzzword into a competitive advantage, giving B2B firms clear pathways from curiosity to confident action. His call to action to all fellow marketers is “AI in the hands of a novice can be dangerous, however in the hands of an expert can make you formidable”
Panellist
Alaina Luxmoore
Director of Marketing
RUSH
Kia ora, I’m Alaina.
Creativity and connection are my ikigai; my sense of contribution, purpose and passion.
In the-job-I-get-paid-for I put those to use as Director of Marketing for RUSH, New Zealand's leading AI-first, human-centred digital experience partner who champion the philosophy of "make better happen" believing in the power of technology to better serve humankind.
Aside from the expected BAU of a marketer, it’s weaving together people, places and participation where I can have the greatest impact; concepting and producing quarterly salons, immersive events and delightful hosted experiences.
This expanded this year when I started a podcast with our CTO/Founder and Head of AI & Engineering called "Human In The Loop" to explore the dynamic intersection of artificial intelligence and human expertise in Aotearoa New Zealand. Bringing really interesting tech professionals, business owners, social commentators and curious minds on to have unstructured conversations about everything from emerging technologies to ethical AI development feels like a tangible way to contribute in VUCA times.
In the-job-I-don’t-get-paid-for I serve as a Board Member and Trustee for both STIEF (Sexually Transmitted Infections Education Foundation) and the New Zealand Herpes Foundation, both national non-profit organisations providing medically accurate information and support for optimal sexual health outcomes across New Zealand.
Specifically, I help advocate for the consumer / patient voice in these roles, and ensure that our messaging can cut through in a sea of information overwhelm. Bringing the ‘Best Place In The World To Have Herpes’ campaign to life has been one of the most rewarding projects in my five years with these charities.
Rounding it out with what many may agree is the-hardest-job-in-the-world, I’m a parent. Trying as hard as possible to steer three sons and two bonus sons through contemporary life and times, and prepare them for a future that we can’t quite yet envisage.
I’m never sure I’m doing enough… or too much. But I am sure of one thing - and it’s the power of creativity and connection to have a positive impact.
Panellist
Tanja Seselj
GM Brand & Marketing
Fonterra
Tanja is an experienced marketing executive with a track record for driving brand, digital, and marketing innovation across iconic global brands including Fisher & Paykel and Fonterra. With expertise spanning both agency and brand-side, she has led transformative initiatives across B2C, FMCG, B2B, and e-commerce - enhancing customer engagement, strategy, and commercial outcomes. Tanja is known for her authentic leadership style and passion for storytelling, connecting audiences to brands in meaningful ways. She has a history of spearheading enterprise-wide change, launching new business units, and implementing advanced digital marketing solutions. In her current role at Fonterra, she is leading the transformation of their brand and marketing function including scaling digital marketing experience solutions and integrating AI technologies to elevate brand design delivery and success.
Panel Moderator
Gavin Gilbert
SDR Operations Manager
Wolfbrook Property Group
Holding a bachelors and honours degree from Canterbury University in marketing, Gavin joined the Concentrate team with a background in a marketing agency and in house marketing.
His career started out as a digital marketing freelancer working with app startups while studying at university. From there, he has predominantly worked within the digital marketing realm within a number of industries ranging from construction and agriculture recruitment to immigration and e-commerce.
Gavin was born and raised in Thailand and moved to New Zealand in 2008. Besides work, you will find Gavin either doing Surf Life Saving in the summer or snowboarding in the winter.
Thank You to Our Event Supporters
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