In 2023, the Marketing Association is launching a monthly ‘Marketing Meetup’ at our offices in Parnell. This will be a relaxed get-together over drinks & nibbles and with lots of opportunity to chat to your fellow marketers.
We start with a short panel or presentation to introduce the topic and then open up for questions and comments from the audience, followed by further discussion and sharing of experiences, tips and advice in groups.
The Monthly Marketing Meetups are organised by the MA’s Special Interest Groups and will be held once a month from February to November.
At the April Marketing Meetup a panel of experienced marketers will discuss whether your martech stack fit your needs.
According to chiefmartec.com, the average enterprise uses a staggering 120 martech tools! It’s no wonder then that understanding what marketing technology you really need is a high priority for marketers.
Join us on 18 April at 5.30pm to hear from a group of seasoned marketers who will share what martech has worked most effectively for their organisations. Find out what helped them meet their marketing goals such as better customer engagement and achieving ROI from marketing spend. We will also discuss technologies like AI and how they fit into the ideal martech stack.
This is an excellent opportunity for you to engage in a lively discussion and network with your peers, whether you’re a B2B or B2C marketer.
Performance Marketing Lead
Travena is a senior marketing professional that has had over 15+ years of experience. She has been involved in a range of MarTech implementation that has been complex within large enterprises. She has worked directly on solution builds as well as implementing strategies that are centred around the three P’s - People/ Platform/ Process.
Currently Travena is a Domain Lead at Spark leading Performance Marketing.
Cassandra is a result-oriented Marketing leader with a solid track record of delivering outstanding investment returns on integrated multichannel campaigns. With has more than two decades of experience in B2B marketing. Cassandra is passionate aboutin demonstrating how great marketing can have a direct impact on business performance.
Leaving school at the age of 14, Sharn qualified as a builder, started his first company at 17, and grew it to over $20 million dollars by the age of 20. Losing it all in the GFC, he has since successfully completed an MBA with distinction, built multiple successful businesses, and currently leads AI-enhanced Marketing and Sales Agency, Attain.
Head of Group Marketing & Communications
Alex has worked across the Asia Pacific region and the U.S. for organisations such as Microsoft, Xero, Orion Health, NEXT Foundation, the Giving Pledge and Datacom. She has a passion for tech and love the challenge of navigating and leading through change in the disciplines of brand marketing and communications. Alex is an active investor in entrepreneurial businesses, helping set up ArcAngels, an angel investment organisation committed to boosting investment in businesses founded by women
Adnan Khan is an expert at integrating advertising technology, marketing technology, and customer data platforms to drive marketing transformation. With a career spanning 15 years, Adnan has worked with some of the world's largest brands to help them achieve better business outcomes through technology.
In addition to his extensive experience and achievements, Adnan is currently the Chair of the Digital Special Interest Group for the Marketing Association. He is dedicated to leading and growing the understanding, use, and value that marketers, agencies, and suppliers gain from best practice digital marketing.