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Name Suppression Service.

If you're a professional marketer who's committed to best practice, keep reading...

In many countries around the world, Governments operate compulsory name suppression services which must be accessed before running outbound marketing campaigns by mail or phone. In New Zealand, this service is provided by the Marketing Association (MA).

Best Practise marketers around the world avoid upsetting consumers who do not wish to be contacted via unsolicited mail and phone communications. The MA Name Suppression lists contain contact details of over 150,00  NZ consumers in the Do Not Mail (DNM), Do Not Call (DNC) data. Subscribers to the service can also access the official Deaths Information files provided by the Government Registrar. This file contains the details of every person who has died in the last 3 years(over 100,000).

Upgraded Official Deaths data

Under the terms of a new Approved Information Sharing Agreement (AISA) with the Department of Internal Affairs, The MA can now provide access to the official NZ deaths data. This means that Customer List Owners (CLO) holding customer or donor data can subscribe to download the details of those who have died. Approximately 38,000 people will die in NZ each year. CLO’s will be able to carry out any of these actions to sensitively administer the deceased’s account.

  1. Suppress the names of deceased persons from outbound marketing communications.
  2. Suppress  subscription reminders, invoices, official correspondence or other correspondence which may cause distress to the deceased’s family.
  3. Initiate the process to pay entitlements to the estate of the deceased.
  4. Administrate necessary changes to the deceased’s accounts.

Please Note. Subscribers must not use the information to take any adverse actions such as cancelling services, collecting outstanding balances or closing accounts, unless the estate proactively requests such actions.’

The DNM and DNC data can be downloaded separately but can only be used for the purpose of suppressing those names from outbound marketing communications.

Subscribe to the Name Suppression Service to greatly reduce the risk of damaging your brand and reputation. There is no excuse for contacting the families of people who have died or those who do not want to be contacted.

About 

Do Not Call

  • Has been operating for over 20 years
  • Contains over 160,000 records
  • Records domestic landline phone subscribers plus mobile from 2018
  • Includes Postal DPID field where there is a match with the PAF

Do Not Mail

  • This list has been operating for over 25 years
  • It contains over 100,000 records
  • Includes Postal DPID field where there is a match with PAF

Deaths Information List

  • Contains 3 years of historical data
  • Official Deaths data provided by DIA - Births, Deaths and Marriages division 
  • Includes name, address, and date of birth of the deceased.
  • Address format includes Postal DPID field where there is a match with the PAF

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Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Subscriber Structure and Charges

Customer List Owner

For Companies, charities, research companies and/or organisations which use the Do Not Mail, Do Not Call Lists or Deaths Index to suppress contacts, from their own database and is strictly for internal use by the Customer List Owner.

Data Service Providers

For use by list brokers, list owners who on-sell data, database service providers, or any organisation which uses the NSS to suppress names from their clients' databases and is strictly for internal use by the Data Service Provider.

Customer List Owner - Annual Subscription

Death Index

$4,525.00 +GST Non-Member
$3,395.00 +GST Member

Do Not Call List

$1,810.00 +GST Non-Member
$1,357.00 +GST Member

Do Not Mail List

$1,810.00 +GST Non-Member
$1,357.00 +GST Member

Data Service Provider - Annual Subscription

Death Index

$6,255.00 +GST Non-Member
$4,695.00 +GST Member

Do Not Call List

$2,375.00 +GST Non-Member
$1,695.00 +GST Member

Do Not Mail List

$2,375.00 +GST Non-Member
$1,695.00 +GST Member

Terms & Conditions of NSS

  1. The DNM and DNC files can be downloaded by authorised subscribers at any time.
  2. The Deaths Information will be updated monthly and subscribers will be advised when it is available.
  3. The Marketing Association will supply the DNM, DNC or Deaths Information to the NSS Subscriber on receipt of a signed subscriber agreement and after payment of the designated annually renewable fee.
  4. The data or information furnished under this Agreement is for the use of: (a) a list owner who is an NSS Subscriber. The data will not be duplicated or made available to any other person, in whole or part in any form or manner whatsoever, except after obtaining written permission from the Marketing Association. (b) an NSS Subscriber who is a Data Service Provider acting as an agent on behalf of their client/s, e.g. a List-broker, mail-house or bureau managing lists on behalf of multiple clients, who will not duplicate the NSS or make it available to any other person, in whole or in part in any form or manner whatsoever, except after obtaining written permission from the Marketing Association.
  5. The DNM and DNC tiles are is supplied for suppression purposes only. NSS Subscribers shall either: (a) flag records as "NSS Do Not Send" or similar on their internal database and exclude such flagged records from all unsolicited outbound communication selections, or (b) programmatically match and exclude from any unsolicited outbound communication files prior to output. At no time shall the NSS list or NSS-flagged records be specifically included in whole or part in any database selection.
  6. The NSS file may not be used for vetting/validating any inbound communication, i.e. specifically filtering or checking an incoming name against the database.
  7. The NSS is 'seeded' (dummy names included on the Register) to enable the Marketing Association to monitor both the mail delivery service and list usage.
  8. While every care is taken to ensure the accuracy of the information supplied, the Marketing Association accepts no liability for inaccuracy of information.
  9. The NSS Subscriber shall obtain the approval of the Marketing Association prior to any wording relating to the use of the NSS appearing in print or on the NSS Subscriber's website.
  10. In the event that the NSS Subscriber discontinues access to the NSS or does not renew their annual fee they shall within 14 days destroy all NSS data and documentation, remove any NSS database flags and give written confirmation to the Marketing Association that this action has occurred.
  11. NSS Subscribers are required to have an audit procedure in place to ensure that no NSS data is ever included in a final mail/output file. Details of the audit procedure must be supplied by subscribers to the Name Removal Manager, Marketing Association, PO Box 137266, Parnell, Auckland 1151, or emailed to contactus@marketing.org.nz prior to the NSS being supplied. We recommend that all records relating to the use of the NSS, including audit trails, be kept for 12 calendar months.
  12. The Marketing Association, or its appointed agent/s, may conduct a random audit of the NSS Subscriber's use and implementation of the NSS. Refer to General comments relating to audits above.
  13. The Department of Internal Affairs reserves the right to conduct a random audit of the Marketing Association's Name Removal Service practices and procedures.
  14. Any breach of the above Terms & Conditions will be regarded as a breach of contract and may be referred to the Office of the Privacy Commissioner.

Special thanks to Data Insight for their support

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