YouTube NZ Marketing Awards 2024 winners release

Fisher & Paykel Healthcare, Sharesies, ANZ Bank New Zealand triumph at YouTube NZ Marketing Awards 2024 

Innovative thinking was the driving principle behind the big winners at the YouTube NZ Marketing Awards 2024. 

The 33rd annual awards, hosted by NZ Marketing magazine and NZ Marketing Association, were held on Wednesday September 4 at Spark Arena.

Fisher & Paykel Healthcare, Sharesies and ANZ Bank New Zealand took out the evening’s top honours – winning Supreme Marketing Excellence, Best Overall Marketing Campaign and Brand of the Year respectively.  

Marketing Team of the Year was awarded to Pak’nSave.

Goodman Fielder’s Frankie Coulter was named Marketer of the Year, Lia Carruthers of Farrah’s was crowned Future Marketer of the Year and One NZ CEO Jason Paris was inducted into the Marketing Awards Hall of Fame. 

MC Antonia Prebble guided more than 1000 resplendent guests through the black tie event, which concluded with an outstanding set from SYNTHONY – an incredible way to finish the evening, which was sponsored for the first time by YouTube.

The Winners 

Fisher & Paykel Healthcare won three individual excellence categories as well as the night’s biggest award – Supreme Marketing Excellence – for the strategic development of an app to increase uptake of its breathing mask for obstructive sleep apnea in the US.  

Sharesies picked up two trophies: Best Overall Marketing Campaign, as well as Best Marketing Campaign on a Shoestring Budget . These awards recognised the feat of launching a new product – the Sharesies Save account – on a miniscule marketing budget of just $3558... all while smashing its targets several times over. 

ANZ Bank New Zealand was the inaugural winner of Brand of the Year – a new award for 2024, judged by Marketing Professor Mark Ritson.  

ANZ’s winning work covered the bank’s platform ‘We Do How’, helping provide financial leadership during the pre-election period in 2023, as well as filling a service void in the mortgage market with 1000 dedicated Home Loans Coaches. 

ANZ Bank New Zealand also won Excellence in Marketing Communication Strategy, as well as Excellence in Sponsorship Strategy. 

It was also a big night for 2degrees, which picked up three trophies, along with Frank Energy and NZ Post, which collected two awards each.

Individual recognition 

Goodman Fielder’s Head of Marketing & Category Frankie Coulter won Marketer of the Year for his work to upskill his team and allow more innovative campaigns, which caught Kiwis’ attention and led to brand growth. 

Lia Carruthers’ role as Marketing Co-ordinator at tortilla and wrap company Farrah’s is her first job in the industry, making it all the more impressive that she scooped the Future Marketer of the Year title. Among other achievements, she launched Farrah’s TikTok channel and has become “one of the top performers in the company”, according to her boss, General Manager Mike Murray. 

One NZ CEO Jason Paris was welcomed into the Marketing Awards Hall of Fame in recognition of his transformational work in the telecoms and media sector.  

Pak’nSave’s team of seven (eight if you count Stickman himself) won Marketing Team of the Year, proving just how versatile an 18-year-old strategy can be – and what can be done with a budget that hasn’t increased in seven years.

Here come the winners

A full list of all winners is as follows: 

2024 Winners

Supreme Award sponsored by YouTube

Fisher & Paykel Healthcare

Fisher & Paykel Healthcare myMask App     

Beehive Creative

Best Overall Short-Term Marketing Campaign

Sharesies

Sharesies Save: Save Account With No Limits

Individual Awards

Marketing Hall of Fame Inductee brought to you by The NZ Marketing Association

Jason Paris

Brand of the Year sponsored by TRA

ANZ Bank New Zealand

Marketing Team of the Year sponsored by Stuff

PAK’nSAVE

Marketer of the Year sponsored by oOh!media

Frankie Coulter, Goodman Fielder

Marketer of the Future sponsored by StopPress

Lia Carruthers, Farrah’s

Best Marketing Campaign Awards

Best B2B Marketing Campaign

Xero   

Xero’s Sole Trader Thursday          

Bastion Shine, Special PR, MBM, Pead, Xero Team

Best B2C Marketing Campaign

NZ Post         

Send From Home This Christmas  

FCB, PHD, TRA

Highly Commended

Frank Energy

The Year NZ Got Franked   

PHD Media, Motion Sickness, Purpose Business

Best Data Driven Marketing Campaign sponsored by Vistar Media

New World

New World Clubcard Trolley Truths          

TRACK Aotearoa, Skinny Marketing

Best In-House Marketing Campaign

2degrees       

Slingshot Mobile Migrations

Best Marketing Campaign on a Shoestring Budget

Sharesies      

Sharesies Save: Save Account With No Limits

Best Not-for-Profit Marketing Campaign

Variety - The Children’s Charity     

Variety Christmas Appeal   

Multiplied, Warner Brothers Discovery, TVNZ, MediaWorks, JCDecaux, Shout Media, Trade Me, Parachute Digital

Best Public Sector/Government Marketing Campaign

New Zealand Police 

In Your Element - Finding the Best People for New Zealand Police     

Bastion Shine, Spitfire

Best Retail & e-Commerce Marketing Campaign

McDonald’s NZ         

The Best of ’91 is Back       

DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo

Best Use of Content Marketing Campaign

2degrees       

First Phones Programme    

TBWA\New Zealand, OMD New Zealand, Eleven PR, Netsafe New Zealand

Best Use of Video Marketing Campaign sponsored by YouTube

2degrees

Good Tings - The Grime Video That Helped Kiwi Kids Learn About Online Safety

TBWA\New Zealand, OMD, Eleven PR

Marketing Excellence Awards

Excellence in B2B Marketing Strategy

Fisher & Paykel Healthcare

Fisher & Paykel Healthcare myMask App     

Beehive Creative

Excellence in Brand Transformation Strategy

FreshChoice/WDL    

FreshChoice - Becoming the Local Favourite           

Multiplied, Dentsu

Excellence in Consumer Products & Services Strategy

NZ Post         

Choose Courier        

FCB, PHD, TRA

Excellence in Data Insights Strategy sponsored by Magnetic Data

COLORSTEEL          

Roof ID          

Together

Excellence in Fast Moving Consumer Goods Strategy sponsored by Cartology

Prolife Foods

Mother Earth Nutty Sensations         

Rainger & Rolfe, Spark Foundry, Social Sugar, Orbit Marketing, Precision Media, Cartology, Fiftyfive5, Kantar

Excellence in Financial & Banking Marketing Strategy

AA Pet Insurance     

You Never Know What They’re Up To       

Quantum Jump, Rocket Media

Excellence in Healthcare/Beauty Marketing Strategy

Fisher & Paykel Healthcare

Fisher & Paykel Healthcare myMask App 

Beehive Creative

Excellence in Long-Term Marketing Strategy sponsored by Are Media

Turners Auto Retail  

Tina From Turners Turns Three     

SO Creative (Darryl Parsons and Olivia Woodroffe), Lassoo Media & PR, stitch, David (DT) Thomason

Highly Commended

Goodman Fielder     

Vogel’s

DDB, MBM

Excellence in Marketing Communication Strategy sponsored by NZME

ANZ Bank New Zealand      

Make The Best Call In Home Loans           

TBWA\New Zealand, PHD

Excellence in MarTech Strategy

Fisher & Paykel Healthcare

Fisher & Paykel Healthcare myMask App 

Beehive Creative

Highly Commended

Les Mills International         

Powering a Fitter Planet With Martech Excellence          

Qrious, Customer.io

Excellence in New Brand Development Strategy

Frank Energy

The Year NZ Got Franked   

PHD Media, Motion Sickness, Purpose Business

Excellence in Not-for-Profit Marketing Strategy

Aged Care Association       

Aged Care Association       

Chemistry, Anthem, Corner Store

Excellence in Public Sector/Government Marketing Strategy

Health New Zealand 

Winter 2023 - Keeping the Public Healthy and the System Running    

Clemenger BBDO, Wawata Creative, OMD, TRA

Excellence in Social Purpose Driven Marketing Strategy sponsored by SCG

ASB Bank     

ASB - Bagels by Benee       

The Monkeys Aotearoa, dentsu Media, TRA, Search Republic, Acquire Media

Highly Commended

Genesis Energy        

Taking on Energy Hardship, One Hour at a Time

Excellence in Sponsorship Strategy

ANZ Bank New Zealand      

ANZ & The Cancer Society - Daffodil Day 2023   

TBWA\New Zealand, PHD, Warner Bros Discovery

Excellence in Travel/Leisure & Entertainment Marketing Strategy

NZ Mountain Safety Council           

Plan My Walk by the NZ Mountain Safety Council          

Supergood

Excellence in Utilities/Communications Marketing Strategy

Frank Energy

The Year NZ Got Franked   

PHD Media, Motion Sickness, Purpose Business

Ends