Fisher & Paykel Healthcare, Sharesies, ANZ Bank New Zealand triumph at YouTube NZ Marketing Awards 2024
Innovative thinking was the driving principle behind the big winners at the YouTube NZ Marketing Awards 2024.
The 33rd annual awards, hosted by NZ Marketing magazine and NZ Marketing Association, were held on Wednesday September 4 at Spark Arena.
Fisher & Paykel Healthcare, Sharesies and ANZ Bank New Zealand took out the evening’s top honours – winning Supreme Marketing Excellence, Best Overall Marketing Campaign and Brand of the Year respectively.
Marketing Team of the Year was awarded to Pak’nSave.
Goodman Fielder’s Frankie Coulter was named Marketer of the Year, Lia Carruthers of Farrah’s was crowned Future Marketer of the Year and One NZ CEO Jason Paris was inducted into the Marketing Awards Hall of Fame.
MC Antonia Prebble guided more than 1000 resplendent guests through the black tie event, which concluded with an outstanding set from SYNTHONY – an incredible way to finish the evening, which was sponsored for the first time by YouTube.
The Winners
Fisher & Paykel Healthcare won three individual excellence categories as well as the night’s biggest award – Supreme Marketing Excellence – for the strategic development of an app to increase uptake of its breathing mask for obstructive sleep apnea in the US.
Sharesies picked up two trophies: Best Overall Marketing Campaign, as well as Best Marketing Campaign on a Shoestring Budget . These awards recognised the feat of launching a new product – the Sharesies Save account – on a miniscule marketing budget of just $3558... all while smashing its targets several times over.
ANZ Bank New Zealand was the inaugural winner of Brand of the Year – a new award for 2024, judged by Marketing Professor Mark Ritson.
ANZ’s winning work covered the bank’s platform ‘We Do How’, helping provide financial leadership during the pre-election period in 2023, as well as filling a service void in the mortgage market with 1000 dedicated Home Loans Coaches.
ANZ Bank New Zealand also won Excellence in Marketing Communication Strategy, as well as Excellence in Sponsorship Strategy.
It was also a big night for 2degrees, which picked up three trophies, along with Frank Energy and NZ Post, which collected two awards each.
Individual recognition
Goodman Fielder’s Head of Marketing & Category Frankie Coulter won Marketer of the Year for his work to upskill his team and allow more innovative campaigns, which caught Kiwis’ attention and led to brand growth.
Lia Carruthers’ role as Marketing Co-ordinator at tortilla and wrap company Farrah’s is her first job in the industry, making it all the more impressive that she scooped the Future Marketer of the Year title. Among other achievements, she launched Farrah’s TikTok channel and has become “one of the top performers in the company”, according to her boss, General Manager Mike Murray.
One NZ CEO Jason Paris was welcomed into the Marketing Awards Hall of Fame in recognition of his transformational work in the telecoms and media sector.
Pak’nSave’s team of seven (eight if you count Stickman himself) won Marketing Team of the Year, proving just how versatile an 18-year-old strategy can be – and what can be done with a budget that hasn’t increased in seven years.
Here come the winners
A full list of all winners is as follows:
2024 Winners
Supreme Award sponsored by YouTube
Fisher & Paykel Healthcare
Fisher & Paykel Healthcare myMask App
Beehive Creative
Best Overall Short-Term Marketing Campaign
Sharesies
Sharesies Save: Save Account With No Limits
Individual Awards
Marketing Hall of Fame Inductee brought to you by The NZ Marketing Association
Jason Paris
Brand of the Year sponsored by TRA
ANZ Bank New Zealand
Marketing Team of the Year sponsored by Stuff
PAK’nSAVE
Marketer of the Year sponsored by oOh!media
Frankie Coulter, Goodman Fielder
Marketer of the Future sponsored by StopPress
Lia Carruthers, Farrah’s
Best Marketing Campaign Awards
Best B2B Marketing Campaign
Xero
Xero’s Sole Trader Thursday
Bastion Shine, Special PR, MBM, Pead, Xero Team
Best B2C Marketing Campaign
NZ Post
Send From Home This Christmas
FCB, PHD, TRA
Highly Commended
Frank Energy
The Year NZ Got Franked
PHD Media, Motion Sickness, Purpose Business
Best Data Driven Marketing Campaign sponsored by Vistar Media
New World
New World Clubcard Trolley Truths
TRACK Aotearoa, Skinny Marketing
Best In-House Marketing Campaign
2degrees
Slingshot Mobile Migrations
Best Marketing Campaign on a Shoestring Budget
Sharesies
Sharesies Save: Save Account With No Limits
Best Not-for-Profit Marketing Campaign
Variety - The Children’s Charity
Variety Christmas Appeal
Multiplied, Warner Brothers Discovery, TVNZ, MediaWorks, JCDecaux, Shout Media, Trade Me, Parachute Digital
Best Public Sector/Government Marketing Campaign
New Zealand Police
In Your Element - Finding the Best People for New Zealand Police
Bastion Shine, Spitfire
Best Retail & e-Commerce Marketing Campaign
McDonald’s NZ
The Best of ’91 is Back
DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo
Best Use of Content Marketing Campaign
2degrees
First Phones Programme
TBWA\New Zealand, OMD New Zealand, Eleven PR, Netsafe New Zealand
Best Use of Video Marketing Campaign sponsored by YouTube
2degrees
Good Tings - The Grime Video That Helped Kiwi Kids Learn About Online Safety
TBWA\New Zealand, OMD, Eleven PR
Marketing Excellence Awards
Excellence in B2B Marketing Strategy
Fisher & Paykel Healthcare
Fisher & Paykel Healthcare myMask App
Beehive Creative
Excellence in Brand Transformation Strategy
FreshChoice/WDL
FreshChoice - Becoming the Local Favourite
Multiplied, Dentsu
Excellence in Consumer Products & Services Strategy
NZ Post
Choose Courier
FCB, PHD, TRA
Excellence in Data Insights Strategy sponsored by Magnetic Data
COLORSTEEL
Roof ID
Together
Excellence in Fast Moving Consumer Goods Strategy sponsored by Cartology
Prolife Foods
Mother Earth Nutty Sensations
Rainger & Rolfe, Spark Foundry, Social Sugar, Orbit Marketing, Precision Media, Cartology, Fiftyfive5, Kantar
Excellence in Financial & Banking Marketing Strategy
AA Pet Insurance
You Never Know What They’re Up To
Quantum Jump, Rocket Media
Excellence in Healthcare/Beauty Marketing Strategy
Fisher & Paykel Healthcare
Fisher & Paykel Healthcare myMask App
Beehive Creative
Excellence in Long-Term Marketing Strategy sponsored by Are Media
Turners Auto Retail
Tina From Turners Turns Three
SO Creative (Darryl Parsons and Olivia Woodroffe), Lassoo Media & PR, stitch, David (DT) Thomason
Highly Commended
Goodman Fielder
Vogel’s
DDB, MBM
Excellence in Marketing Communication Strategy sponsored by NZME
ANZ Bank New Zealand
Make The Best Call In Home Loans
TBWA\New Zealand, PHD
Excellence in MarTech Strategy
Fisher & Paykel Healthcare
Fisher & Paykel Healthcare myMask App
Beehive Creative
Highly Commended
Les Mills International
Powering a Fitter Planet With Martech Excellence
Qrious, Customer.io
Excellence in New Brand Development Strategy
Frank Energy
The Year NZ Got Franked
PHD Media, Motion Sickness, Purpose Business
Excellence in Not-for-Profit Marketing Strategy
Aged Care Association
Aged Care Association
Chemistry, Anthem, Corner Store
Excellence in Public Sector/Government Marketing Strategy
Health New Zealand
Winter 2023 - Keeping the Public Healthy and the System Running
Clemenger BBDO, Wawata Creative, OMD, TRA
Excellence in Social Purpose Driven Marketing Strategy sponsored by SCG
ASB Bank
ASB - Bagels by Benee
The Monkeys Aotearoa, dentsu Media, TRA, Search Republic, Acquire Media
Highly Commended
Genesis Energy
Taking on Energy Hardship, One Hour at a Time
Excellence in Sponsorship Strategy
ANZ Bank New Zealand
ANZ & The Cancer Society - Daffodil Day 2023
TBWA\New Zealand, PHD, Warner Bros Discovery
Excellence in Travel/Leisure & Entertainment Marketing Strategy
NZ Mountain Safety Council
Plan My Walk by the NZ Mountain Safety Council
Supergood
Excellence in Utilities/Communications Marketing Strategy
Frank Energy
The Year NZ Got Franked
PHD Media, Motion Sickness, Purpose Business
Ends
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