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Meadow Fresh x Steven Adams: Taking on an Icon 
+ Puhoi Milk Case Study - Marketing on a Shoestring

NZ Marketer of the Year 2024, Frankie Coulter, CMO at Goodman Fielder, joins us to show how Kiwi NBA star Steven Adams has helped Meadow Fresh build a beachhead in a market dominated by a fantastic single major competitor. He will also share their marketing efforts with Puhoi Milk and the tactics to stimulate sales on a shoestring budget.

Glasgow-native Frankie brings more than 25 years of international marketing experience to his role. Don’t miss this incredible opportunity to learn from one of NZ’s leading marketers, as he discusses:

  • Breathing fresh life into an iconic brand.
  • How they identified opportunities to differentiate their product.
  • Validating the product concept and branding to align with customer preferences.
  • How the high-profile partnership fits into a wider overhaul of Goodman Fielder’s marketing strategy.
  • “That’s Nice Milk” - Giving back by supporting the Steven Adams Basketball Camps for kids.
  • Puhoi’s boutique play in a world dominated by bulk brands
  • General Glaswegian views on the world of marketing, including:
  • How to elevate marketing within non-marketing orientated companies
  • The power of language and who you need on your side

Off the Clock networking events are organised and hosted by the MA’s Southern Committee.

Event Supporters

Good as gold media
Dark Matter
Pricing

Members: $0 + GST

Non-members: $25 + GST

Product Details

Date:
17/06/25

Time:
5:30pm - 7:30pm

Event Location:
Christchurch

Venue Name:
The Loft Bar

Venue Address:
Level 1 - 93 Cashel Street, Christchurch Central, 8013

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Frankie Coulter

Meet Frankie

CMO: Head of Retail Marketing & Category NZ
Goodman Fielder, NZ Marketer of the Year 2024

Frankie Coulter serves as the Chief Marketing Officer and Head of Growth Marketing & Category for Goodman Fielder in New Zealand. Recognised for his impactful leadership in marketing, Frankie was awarded the 2024 Marketer of the Year at the NZ Marketing Awards, highlighting his success in upskilling his team and fostering innovative campaigns that have significantly boosted brand engagement and growth.

His work with Goodman Fielder, a leader in food manufacturing with iconic brands like Meadow Fresh and Vogel's, underscores his role in enhancing the company's market presence and strategic growth initiatives.

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