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50 years of Great campaigns – What are the traits of the great Kiwi ads?

Join us for a fun-filled evening to celebrate the MA's 50th birthday. MA has curated over 120 of New Zealand's finest advertisements from the past five decades. And wow, what a treasure trove of creativity it is! While putting together this collection, we discovered that the very best ads share seven key traits. John Miles, CEO of MA, will take us on a journey through some of these iconic Kiwi ads, breaking down what makes them so exceptional. He'll also reveal which ads were voted the best for each decade of MA's existence, and, of course, the ultimate winner—the greatest Kiwi ad of the last 50 years.

Looking forward to seeing you for an off-the-clocker with drinks and plenty of laughs as we dive into the rich history of New Zealand's creative brilliance.

Thank you to our Drinks Sponsor
Pricing

Members: $0

Non-members: $25 + GST

Event

Date:
23/10/24

Time:
5:00pm – 7:30pm

Event Location:
Christchurch

Venue Name:
University of Cantebury

Venue Address:
John Britten Building (102 Foyer) - School of Engineering Address: 69 Creyke Road, Christchurch 8041

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John Miles - Speaker Tile

John Miles

John Miles is the Chief Executive Officer of the New Zealand Marketing Association (MA), where he has led significant growth since 2019, including a 30% increase in recurring membership revenue. He is the brains behind MA's tagline, "Helping Marketers be Brilliant," and has secured major partnerships with global brands like YouTube and Google, while also revitalising the New Zealand Marketing Awards.

With over 30 years of experience in strategic brand development, both as a professional marketer and within advertising agencies, John has launched over 20 brands in the New Zealand market. His deep expertise makes him well-qualified to provide an expert critique on what makes a truly great advertisement, and what NZ marketers need to do to inspire their agencies to create memorable cut through communications.

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