The Unanswered questions !

During Privacy week 2023 the Marketing Association hosted a panel discussion based on the theme ‘Balancing Privacy and Trust in Digital Marketing.’ The resulting discussion was so popular that it was impossible to answer all the questions online during the session.

We promised that we’d address all the unanswered questions and publish them. Panel members Mazen Kassis and Rali Andreeva have given their views with some comment from moderator Keith Norris.

VIEW THE ANSWERS HERE

You can access the event recording below

The Great Trade-Off: Balancing Privacy and Trust in Marketing in the digital age
Moderator: Keith Norris, Compliance Consultant, Marketing Association
Panellists: 
Mazen Kassis, Head of Data & Analytics, Foodstuffs North Island
Rali Andreeva, Customer behaviour and Privacy Expert
Frith Tweedie, Principal, Simply Privacy