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Brought to you by Integral Ad Science
Unleashing the Power of Digital Media Quality: Transforming ROI Through Innovation with IAS, PHD Aotearoa & ANZ
Join us for an exhilarating Sunrise Session Breakfast Seminar, hosted by Integral Ad Science, the leading global platform for media measurement and optimisation. We're absolutely thrilled to have experts from PHD Aotearoa and ANZ joining us for this exclusive event.
Get ready to dive into the vibrant world of Brand Safety as we pivot towards brand suitability and unveil the incredible potential of Ad Verification in streamlining digital ad campaigns. Discover strategies to fortify your brand against online campaign pitfalls, from brand safety risks to ad fraud, while exploring cutting-edge technologies crafted to amplify your brand's online presence and drive unparalleled attention and ROI.
With PHD Aotearoa and ANZ on board, we'll embark on a journey to share their ad verification experiences and provide insights into leveraging the latest ad verification technology for success, all while ensuring the safety of your brand. Get ready for an enlightening session!
Brought to you by
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Senior Account Executive, Integral Ad Science
Activation Director, PHD Aotearoa
Chris began his digital media career over a decade ago in London, UK. He joined PHD NZ five years ago as a Programmatic Director. He has since evolved his role to Activation Director working across a broad portfolio of clients across all paid media. Chris loves joining the dots between client challenges and ad technology, working with stakeholders to drive solutions that better digital campaign outcomes.
Head of Media & Marketing Performance, ANZ
With a career spanning many years in Publicis and Omnicom media agencies, Susan currently resides as Head of Media and Marketing Performance, at ANZ, where is she is responsible for maximising the impact of marketing investment. She is a highly accomplished marketing and advertising professional with a strong background in financial services, telco, automotive and FMCG marketing. She has a passion for developing and leading strong agency & client relationships with a focus on collaboration.
Susan is Chair of the Ad Net Zero industry working group committed to reducing emission from media planning & buying.
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