
Generative Engine Optimisation: The Future of Digital Strategy
Presented by Dave Hockly, Founder of Data Story
Join us for a session exploring one of the fastest-evolving areas in digital marketing — Generative Engine Optimisation (GEO).
Dave Hockly, a leader in data-driven storytelling and founder of Data Story, will guide us through how GEO is reshaping the way content is discovered, ranked, and surfaced in AI-powered search environments.
Whether you're in content creation, SEO, or digital strategy, this session will equip you with new tools and thinking to stay ahead.
What to expect:
- A clear breakdown of what GEO is (and isn’t)
- The shift from traditional SEO to AI-generated content discovery
- Real-world applications and tools
- An interactive Q&A to explore practical next steps
🎟️ Free to attend – simply create a free account with the Marketing Association (no membership required) to register.
Brought to you by the Marketing Association’s Queenstown Lakes Marketers’ Group.
Pricing
Members: $0
Non-members: $0
Product Details
Date:
7/08/25
Time:
9:00am–10:00am
Event Location:
Queenstown
Venue Name:
Yonder Queenstown
Venue Address:
14 Church Street, Queenstown 9300
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Presented by
Dave Hockly
Founder of Data Story
About Dave
Dave helps businesses turn data into measurable growth. With a track record of generating over $100 million in online sales for some of New Zealand’s leading brands, he transforms raw data into powerful marketing and revenue strategies.
From UX and conversion optimisation to enterprise-level web analytics, Dave builds the frameworks that empower smarter decisions and measurable results. His work gives marketing leaders peace of mind—ensuring every dollar spent is a step toward performance and brand growth.