QTN lake marketers event

 

Generative Engine Optimisation: The Future of Digital Strategy

Presented by Dave Hockly, Founder of Data Story

Join us for a session exploring one of the fastest-evolving areas in digital marketing — Generative Engine Optimisation (GEO).
 
Dave Hockly, a leader in data-driven storytelling and founder of Data Story, will guide us through how GEO is reshaping the way content is discovered, ranked, and surfaced in AI-powered search environments.
 
Whether you're in content creation, SEO, or digital strategy, this session will equip you with new tools and thinking to stay ahead.
 
What to expect:

  • A clear breakdown of what GEO is (and isn’t)
  • The shift from traditional SEO to AI-generated content discovery
  • Real-world applications and tools
  • An interactive Q&A to explore practical next steps
 ☕ Coffee available for purchase from the venue – please arrive early to grab your brew.
 
🎟️ Free to attend – simply create a free account with the Marketing Association (no membership required) to register.
 
Brought to you by the Marketing Association’s Queenstown Lakes Marketers’ Group.
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Presented by

Dave Hockly

Dave Hockly

Founder of Data Story

Dave Hockly

Dave Hockly

Founder of Data Story