Queenstown Marketers Event

NZ Marketer of the Year 2024, Frankie Coulter (CMO at Goodman Fielder) joins us to show how Kiwi NBA star Steven Adams has helped Meadow Fresh build a beachhead in a market dominated by a fantastic single major competitor. He also is going to share their marketing efforts with Puhoi Milk and the tactics to stimulate sales on a very small budget.

Glasgow-native, Frankie brings more than 25 years of international marketing experience to his role. Don’t miss this incredible opportunity to learn from one of NZ’s leading marketers, as he discusses:

• Breathing fresh life into an iconic brand.
• How they identified opportunities to differentiate their product.
• Validating the product concept and branding to align with customer preferences.
• How the high-profile partnership fits into a wider overhaul of Goodman Fielder’s marketing strategy.
• “That’s Nice Milk” - Giving back by supporting the Steven Adams Basketball Camps for kids.
• Puhoi’s boutique play in a world dominated by bulk brands
• General Glaswegian views on the world of marketing including:

How to elevate marketing within non-marketing orientated companies.
The power of language and who you need on your side.

Pricing

Members: $0

Non-members: $0

Product Details

Date:
19/06/25

Time:
4:00pm-6:00pm

Event Location:
Queenstown

Venue Name:
The Mountain Club

Venue Address:
85 Beach Street, Queenstown 9300

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Presented by

Frankie Coulter

Frankie Coulter

CMO: Head of Retail Marketing & Category NZ

Goodman Fielder, NZ Marketer of the Year 2024

Frankie Coulter

Frankie Coulter

CMO: Head of Retail Marketing & Category NZ

Goodman Fielder, NZ Marketer of the Year 2024