QTN lake marketers event

 

The Marketer’s Guide to Winning on YouTube in 2026

YouTube isn’t just where people watch videos - it’s where culture is created, brands are built, and buying decisions are made. In this exclusive session for the Marketing Association in Queenstown, Seth Zwart, Brand Lead of YouTube NZ, will cut through the noise and show marketers how to win on the world’s biggest stage for attention in 2026. Expect fresh insights, real examples, and practical takeaways you can put to work immediately.

What you’ll learn

  • What’s trending now: The content and ad formats people are actually engaging with - globally and here in Aotearoa.
  • Creative that converts: How to hook attention fast, optimise for retention, and design videos that drive real outcomes.
  • AI meets video: How artificial intelligence is reshaping ad formats, targeting, and creative experimentation.
  • Beyond the view count: Smarter ways to measure impact - from subscriptions and communities to sales and conversions.
  • Next-gen skills: The capabilities every marketing team needs to stay ahead in YouTube’s evolving ecosystem.

🎟️ Free to attend – simply create a free account with the Marketing Association (no membership required) to register.
 
Brought to you by the Marketing Association’s Queenstown Lakes Marketers’ Group.
Pricing

Members: $0

Non-members: $0

Product Details

Date:
20/11/25

Time:
4:30pm - 6:30pm

Event Location:
Queenstown

Venue Name:
The Mountain Club

Venue Address:
85 Beach Street, Queenstown CBD

Go to Cart
prodphoto
Event
Wanaka Coffee Catch Up Event March 2026

Join us on March 17 for coffee, lakeside walks and a good dose of local marketing chat.

17/03/2026

7:30am

Queenstown

Learn more
prodphoto
Event
Queenstown Lakes Marketers Coffee Catch Up | 17 March 2026

Join us on March 17 at 8am at Yonder.Grab a coffee, connect with fellow locals in marketing, and start the day right.

17/03/2026

8:00am

Queenstown

Learn more
prodphoto
Event
Exclusive Student Event Wellington

[Wellington] Exclusive Student Event – Careers in Marketing

19/03/2026

5:00pm - 7:00pm

Wellington

Learn more
prodphoto
Event
Marketing Meetup | March

Feelings vs Funnels: Does Brand Love or Algorithms Win in 2026? Join us for networking + nibbles!

24/03/2026

5:30pm - 7:30pm

Auckland

Learn more
prodphoto
Event
Waikato Marketers Event March

A Masterclass in Future-Ready Marketing: Influencing Behaviour Through Human Insight? Join us for networking event on 24th March 2026

24/03/2026

6:00pm – 8:00pm

Waikato

Learn more
prodphoto
Event
Dunedin Marketers Event

Reconnect with Dunedin’s marketing community over drinks at Vault 21. Small group. Real conversations.

26/03/2026

5:00pm - 7:30pm

Dunedin

Learn more
Seth Zwart (1)

Guest Speaker

Seth Zwart
Brand Lead, YouTube

Seth brings over a decade of experience from New Zealand's media agency landscape, where he held Director positions advising some of the nation's leading brands. Transitioning to YouTube two years ago, he now serves as Brand Lead, specializing in unlocking brand-building potential on what he considers the most diverse media channel on the planet.

Seth is passionate about the strategic use of a diverse range of assets to weave comprehensive brand narratives. He sees YouTube's multifaceted environment as uniquely suited to support such holistic brand ecosystems.

Subscribe to our monthly newsletter
©2026 Marketing Association | All right reserved