QTN lake marketers event

 

The Marketer’s Guide to Winning on YouTube in 2026

YouTube isn’t just where people watch videos - it’s where culture is created, brands are built, and buying decisions are made. In this exclusive session for the Marketing Association in Queenstown, Reuben Halper, Country Manager of YouTube NZ, will cut through the noise and show marketers how to win on the world’s biggest stage for attention in 2026. Expect fresh insights, real examples, and practical takeaways you can put to work immediately.

What you’ll learn

  • What’s trending now: The content and ad formats people are actually engaging with - globally and here in Aotearoa.
  • Creative that converts: How to hook attention fast, optimise for retention, and design videos that drive real outcomes.
  • AI meets video: How artificial intelligence is reshaping ad formats, targeting, and creative experimentation.
  • Beyond the view count: Smarter ways to measure impact - from subscriptions and communities to sales and conversions.
  • Next-gen skills: The capabilities every marketing team needs to stay ahead in YouTube’s evolving ecosystem.

🎟️ Free to attend – simply create a free account with the Marketing Association (no membership required) to register.
 
Brought to you by the Marketing Association’s Queenstown Lakes Marketers’ Group.
Pricing

Members: $0

Non-members: $0

Product Details

Date:
20/11/25

Time:
4:30pm - 6:30pm

Event Location:
Queenstown

Venue Name:
The Mountain Club

Venue Address:
85 Beach Street, Queenstown CBD

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Reuben Halper

Guest Speaker

Reuben Halper
Head of YouTube NZ, Google

Reuben is responsible for Google's business with New Zealand advertising agencies. Before relocating to New Zealand in late 2015 he spent the previous 6 years with Google UK, first as part of the Zoo, Google's internal creative think tank, then subsequently leading the global Unilever team responsible for working across Unilever’s biggest brands.

Reuben has worn many hats in his career including strategist, Emmy-award-winning TV producer, creative and production team leader as well as a product manager. Across roles and industries, his work has been recognised both internally and externally, including a D&AD award for creative work, Emmy awards for work in TV & digital as well as recognition in the form of a patent for breakthrough broadcast technology.

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