Our SEO + CRO - Need to know
OPTIMISE - SEARCH
As consumers, marketing managers and business people we use Google every single day to find products and services to fulfill our needs… so do our clients and customers.
The first half of this hands-on, practical workshop will leave you buzzing with actionable SEO strategies and a greater understanding of how and why Google ranks certain websites highly.
Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website or is just curious to understand what your agency is doing for you.
Things that will be covered:
- The basics, what is SEO and how does it work?
- The anatomy of a page. Best practice examples of what, how and why elements of your webpage are so important.
- Keyword research. A practical guide to finding your top keywords and using them to implement a search and content strategy.
- Mobile search – what does it mean to be in a mobile-first world.
- Off page SEO. How to get valuable links to give you a competitive advantage.
- Latest developments in search, what has changed in the past 12 months.
- Real data and statistics from New Zealand and Australia and examples of what is working in the UK and USA.
- The future of search; voice, AI and more.
This course is hands-on. You will work in groups to analyse, discuss and present ideas around search, content and link acquisition. You will need a laptop and ideally a Google AdWords log-in (one per table).
OPTIMISE - CONVERT
The second half of this course will teach you how to convert your hard-earned website visitors into leads and sales through OPTIMISING your Conversions. Filled with tips and techniques, you will leave with the skills to make an immediate difference to the revenue and leads generated by your website.
You understand your website traffic- but how do you convert that traffic to sales?
Is your website content relevant to your prospective customers?
Just how easy is it for customers to navigate your website?
You can do SEO as a 1/2 day workshop, CRO as a 1/2 day workshop or both as a full-day workshop
Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
Pricing
Half day workshop:
MA Members: $395 + GST
Non-Members: $695 + GST
Full day workshop:
MA Members: $595 + GST
Non-Members: $895 + GST
Special rates available for students*, registered charities and multiple bookings. Contact us.
This is an elective course to become aProfessionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer
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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Natoque penatibus et magni
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Natoque penatibus et magni
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
SEO Facilitator
Richard Conway
Managing Director, Pure SEO
Richard Conway is the CEO, Director and Founder of multiple digital agencies, including Pure SEO, Digital Popcorn, This Side Up and The Conversion Surgeons.
Richard Conway
Managing Director, Pure SEO
Richard Conway is the CEO, Director and Founder of multiple digital agencies, including Pure SEO, Digital Popcorn, This Side Up and The Conversion Surgeons. Richard has been facilitating the Marketing Association SEO Need to Know course for the past 8 years, he is also on the MA’s Digital special interest group and assists with speakers for the Digital Day Out.
Richard moved to New Zealand in 2009 with his wife Emily, they have 2 children; Ethan (12) and Amber (8). Richard was recently named as a finalist in the EY Entrepreneur of The Year Awards, he is also the Communications Chair on the board of Entrepreneurs Organisation and is an investor and mentor to several high growth tech businesses.
Richard has been involved in digital marketing since 2002. His primary company, Pure SEO, which is a Google Premier Partner has received a host of awards, including IAB Gold, Best use of SEO &/or SEM (2021), The Deloitte Asia Pacific Fast 500 (7 years) and Westpac Auckland Business Awards. Richard also teaches SEO for the University of Auckland Business School MBA and his company wrote the first NZQA certified SEO course for another New Zealand university (level 7).
Fun Facts:
Rand Fishkin (If you know SEO you know of Rand) wrote a chapter of Richard’s book for him.
Richard spent a week with Sir Richard Branson on his private Caribbean Island (Necker Island).
Richard is a long-suffering Everton fan!
Learning Outcomes - CRO
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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Natoque penatibus et magni
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Natoque penatibus et magni
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Natoque penatibus et magni
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
CRO Facilitator
Thijs van Lierop
Senior CRO Specialist, Catchi
CRO Facilitator
Thijs van Lierop
Senior CRO Specialist, Catchi
By integrating CRO into business strategies, Thijs and his teams were able to test insights in real-time, learning what truly works through the scientific method. This data-driven approach quickly became the cornerstone of their success, providing irrefutable evidence for driving growth.
Having learned the ropes of CRO in The Netherlands, working alongside some of the industry’s best, Thijs developed high standards and a strong theoretical foundation across various aspects of testing. After relocating to New Zealand in 2021, he brought his expertise to the local market, implementing CRO programs for several major Kiwi brands and contributing to hundreds of successful A/B tests.
Thijs is passionate about sharing his extensive knowledge, using real-life examples to illustrate key concepts. He fosters an engaging learning environment, encouraging open discussions and making the complex world of CRO both accessible and enjoyable.
Ready to take your website to the next level? Let Thijs guide you through the fascinating process of optimizing your online presence with proven strategies and a bit of fun along the way.
SEO & CRO - Need to Know
Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website and convert that traffic to sales.
13/11/2024
9:00am - 5:00pm
Auckland
SEO - Need to know: Choose Your Date and Location
SEO - Half day
This hands-on, practical workshop will leave you buzzing with actionable SEO strategies.
13/11/2024
9:00am - 12:00pm
Auckland
CRO - Need to know: Choose Your Date and Location
CRO - Half day
You understand your website traffic- but how do you convert that traffic to sales?
13/11/2024
1:00pm - 5:00pm
Auckland
It was great to work on our own examples and develop a tangible approach that I can apply straight away in my work.
past attendee 2024
Professionally Certified Core Skills Marketer
The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.
Professionally Certified Digital Marketer
Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.
Professionally Certified Strategic Marketer
Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.