SEO CRO

SEO + CRO - Need to know

Our SEO + CRO - Need to know
workshop held in Auckland and Online.

OPTIMISE - SEARCH

As consumers, marketing managers and business people we use Google every single day to find products and services to fulfill our needs… so do our clients and customers.

The first half of this hands-on, practical workshop will leave you buzzing with actionable SEO strategies and a greater understanding of how and why Google ranks certain websites highly.

Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website or is just curious to understand what your agency is doing for you.

Things that will be covered:

  • The basics, what is SEO and how does it work?
  • The anatomy of a page. Best practice examples of what, how and why elements of your webpage are so important.
  • Keyword research. A practical guide to finding your top keywords and using them to implement a search and content strategy.
  • Mobile search – what does it mean to be in a mobile-first world.
  • Off page SEO. How to get valuable links to give you a competitive advantage.
  • Latest developments in search, what has changed in the past 12 months.
  • Real data and statistics from New Zealand and Australia and examples of what is working in the UK and USA.
  • The future of search; voice, AI and more.

This course is hands-on. You will work in groups to analyse, discuss and present ideas around search, content and link acquisition. You will need a laptop and ideally a Google AdWords log-in (one per table).

OPTIMISE - CONVERT

The second half of this course will teach you how to convert your hard-earned website visitors into leads and sales through OPTIMISING your Conversions. Filled with tips and techniques, you will leave with the skills to make an immediate difference to the revenue and leads generated by your website.

You understand your website traffic- but how do you convert that traffic to sales?

Is your website content relevant to your prospective customers?

Just how easy is it for customers to navigate your website?

You can do SEO as a 1/2 day workshop, CRO as a 1/2 day workshop or both as a full-day workshop

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

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Pricing

Half day workshop:
MA Members: $395 + GST
Non-Members: $695 + GST

Full day workshop: 
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer

Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes - SEO

You'll Learn About

  • The latest SEO strategies and techniques that are easy to understand and implement
  • Where search is now and where it is going

So You Can

  • Interpret Google market figures & definitions
  • Perform an SEO audit and gain insights
  • Select a high-quality SEO company

To Achieve

  • Increased visitors to your site via search engines
  • Increase ROI
  • Confidence in the complex world of SEO

Who Should Attend?

  • Anyone who wants real-life take-home value from an SEO course run by industry leaders.
  • Someone that wants to understand what their agency is doing for them and to check that everything is properly covered.
richard seo

SEO Facilitator
Richard Conway

Managing Director, Pure SEO

Richard Conway is the CEO, Director and Founder of multiple digital agencies, including Pure SEO, Digital Popcorn, This Side Up and The Conversion Surgeons.

 
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Learning Outcomes - CRO

You'll Learn About

  • The basics of WCO (Website Conversion Optimisation) and turning visitors into customers
  • Google Analytics, other research tools, and what the stats mean

So You Can

  • Convert your hard-earned website visitors into leads and sales
  • Analyse and interpret website statistics and visitor behaviour

To Achieve

  • Increased conversions
  • An immediate improvement in the revenue and leads generated by your website
  • Confidence in the complex world of SEO

Who Should Attend?

  • Anyone who wants to learn how to convert web traffic to real-time customers
  • CMS professionals – facing challenges maintaining website architecture and content
Thijs CRO

CRO Facilitator
Thijs van Lierop

Senior CRO Specialist, Catchi

Thijs is a seasoned Senior CRO specialist with over 20 years of experience in data and marketing, including 15 years dedicated to Digital Analytics and Conversion Rate Optimization (CRO). His journey into the world of CRO began in the Telco industry in The Netherlands.  

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SEO + CRO - Need to know: Choose Your Date and Location

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SEO & CRO - Need to Know

Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website and convert that traffic to sales.

13/11/2024

9:00am - 5:00pm

Auckland

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SEO - Need to know: Choose Your Date and Location

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SEO - Half day

This hands-on, practical workshop will leave you buzzing with actionable SEO strategies.

13/11/2024

9:00am - 12:00pm

Auckland

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CRO - Need to know: Choose Your Date and Location

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CRO - Half day

You understand your website traffic- but how do you convert that traffic to sales?

13/11/2024

1:00pm - 5:00pm

Auckland

Add to Cart

It was great to work on our own examples and develop a tangible approach that I can apply straight away in my work.

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.