Our SEO + CRO - Need to know
SEO Facilitator
Richard Conway
Founder, Pure SEO
Richard Conway is the founder of Pure SEO, The Optimisers, and owner of NZ Business, Management, and Exporter magazines. He’s also the author of How to Get to the Top of Google Search (Penguin Random House), a Gold IAB Award winner (Service to The Industry), and an EY Entrepreneur of the Year finalist. He’s run this workshop for over 10 years and regularly speaks on SEO, GEO, and AI-powered search.
Richard Conway
Founder, Pure SEO
Richard Conway is the founder of Pure SEO, The Optimisers, and owner of NZ Business, Management, and Exporter magazines. He’s also the author of How to Get to the Top of Google Search (Penguin Random House), a Gold IAB Award winner (Service to The Industry), and an EY Entrepreneur of the Year finalist.
He’s run this workshop for over 10 years and regularly speaks on SEO, GEO, and AI-powered search.
Bonus trivia: Richard once spent a week with Sir Richard Branson on Necker Island, supports Everton due to an unfortunate incident at the age of 6, and has travelled to over 40 countries.
CRO Facilitator
Thijs van Lierop
Senior CRO Specialist, Catchi
Thijs is a seasoned Senior CRO specialist with over 20 years of experience in data and marketing, including 15 years dedicated to Digital Analytics and Conversion Rate Optimization (CRO). His journey into the world of CRO began in the Telco industry in The Netherlands.
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CRO Facilitator
Thijs van Lierop
Senior CRO Specialist, Catchi
Thijs is a seasoned Senior CRO specialist with over 20 years of experience in data and marketing, including 15 years dedicated to Digital Analytics and Conversion Rate Optimization (CRO). His journey into the world of CRO began in the Telco industry in The Netherlands.
By integrating CRO into business strategies, Thijs and his teams were able to test insights in real-time, learning what truly works through the scientific method. This data-driven approach quickly became the cornerstone of their success, providing irrefutable evidence for driving growth.
Having learned the ropes of CRO in The Netherlands, working alongside some of the industry’s best, Thijs developed high standards and a strong theoretical foundation across various aspects of testing. After relocating to New Zealand in 2021, he brought his expertise to the local market, implementing CRO programs for several major Kiwi brands and contributing to hundreds of successful A/B tests.
Thijs is passionate about sharing his extensive knowledge, using real-life examples to illustrate key concepts. He fosters an engaging learning environment, encouraging open discussions and making the complex world of CRO both accessible and enjoyable.
Ready to take your website to the next level? Let Thijs guide you through the fascinating process of optimizing your online presence with proven strategies and a bit of fun along the way.
SEO & CRO - Need to Know
Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website and convert that traffic to sales.
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CRO - Half day
You understand your website traffic- but how do you convert that traffic to sales?
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SEO - Half day
This hands-on, practical workshop will leave you buzzing with actionable SEO strategies.
Add to Cart
CRO - Half day
You understand your website traffic- but how do you convert that traffic to sales?
Add to Cart
SEO - Half day
This hands-on, practical workshop will leave you buzzing with actionable SEO strategies.
Add to Cart
SEO & CRO - Need to Know
Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website and convert that traffic to sales.
Add to CartSEO - Need to know: Choose Your Date and Location
SEO - Half day
This hands-on, practical workshop will leave you buzzing with actionable SEO strategies.
Add to Cart
SEO - Half day
This hands-on, practical workshop will leave you buzzing with actionable SEO strategies.
Add to CartCRO - Need to know: Choose Your Date and Location
CRO - Half day
You understand your website traffic- but how do you convert that traffic to sales?
Add to Cart
CRO - Half day
You understand your website traffic- but how do you convert that traffic to sales?
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Professionally Certified Core Skills Marketer
The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.
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Professionally Certified Digital Marketer
Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.
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Professionally Certified Strategic Marketer
Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.
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