Smarter Data Meets CX

Women In Tech Award WINNER 2022 RISING STAR, 2021/22 TVNZ Marketing Awards Judge and Head of Business Operations at Umbrellar - A Cloud Company.

An outgoing, entrepreneurial, performance-driven leader with a passion to embrace the changing face of our world and the relentless rise of evolving technology and business demands to drive better overall outcomes for all.

Previously heading up the marketing team taking Enlighten Designs to Microsoft Country Partner of the year, with a newly appointed change from Head of Marketing and Operations to Head of Business Operations at Umbrellar.

Championing the GTM strategy and operational business excellence across the Microsoft CSP Distribution, Cloud Operations and Advisory businesses, because everyone deserves the cloud done right! Living and flying the flag for the WFH free-range life as a proud mama of two boys, because work should be what you do not where you go.

Opening keynote: Lessons on Data Transformation from Johnson & Johnson, Danone and ING

Camilla Björkqvist has an extensive track record of spearheading global teams to execute complex transformation programmes. She is recognised in the 2022 Top 100 DataIQ Most Influential People in Data, is a Judge for the 2022 North American Business of Data Awards, and a recent keynote at European Women in Tech.

Closing keynote: The future of digital identity

Dr. Claire Barber is the founding CEO of MATTR, a standards-first platform company developing capabilities to support the next generation of the internet, the “web of trust”. She has over 25 years-experience in the technology industry.

Claire is also an independent director of Jarden – New Zealand’s leading investment and advisory group.

Presentation: Creating a roadmap to mature your Voice of Customer programme

Melanie Disse is an experienced CX and VoC strategist, with over a decade of experience in CX, insights, research and data-driven-intelligence. Thinking beyond the norm and applying strategic thinking and innovative solutioning to improve what, how and why we do the things we do is what Melanie loves.

Focused on the big picture, Melanie critically assesses the impact on the customer, as well as the business, bringing the voice of the customer into business strategy and decision-making. With a passion for data and technology and pushing the boundaries of what good looks like, she helps organisations understand, build and mature their VoC programs.

Presentation: Turning location data into an insights-driven source of competitive advantage for Wendy's

Winner of the Best Use of Customer Insight/Data category at the 2021 TVNZ-NZ Marketing Awards.

Co-presenting with Kris Hadley

Rufus is one of Asia Pacific’s most experienced and awarded media strategists.

Following a successful career leading local and international agencies, he co-founded Together, New Zealand’s fastest growing and most highly awarded independent media agency. Since launch the agency has attracted local and regional acclaim for their data-powered media approach.

He has worked with many of the leading businesses in New Zealand and the UK, been named the top media planner in Australia and New Zealand and recognised as the most awarded planning director in the world.

Presentation: Turning location data into an insights-driven source of competitive advantage for Wendy's

Winner of the Best Use of Customer Insight/Data category at the 2021 TVNZ-NZ Marketing Awards.

Co-presenting with Rufus Chuter

Kris is widely regarded as one of New Zealand’s most experienced digital media leaders.
An advocate of connected customer experiences, he has a history of applying insight through technology to develop intuitive, meaningful and effective ideas.

Together with Rufus, Kris founded Together in 2019 and the agency was last week named Media Agency of the Year and Best in Show at the Beacon Awards.

Presentation: How OneRoof improved UX and customer engagement by increasing data-driven touchpoints

Becky joined the OneRoof team in December 2020 after spending two years in the UK working in CRM and loyalty marketing for two global retailers – Monsoon Accessorize and Sweaty Betty. Before that Becky worked for Loyalty NZ on the Fly Buys rewards team on their reward store marketing strategy.

Becky jumped at the chance to join the OneRoof team (even starting while in MIQ) for their customer-centricity, data-driven mindset and clear mission of helping Kiwis be property prepared – no matter what stage they are in.

Presentation: Using the power of data to think big but act small

Co-presenting with Adnan Khan, Stitch

Sarah Britton is the Global Manager of Digital Analytics at Tourism New Zealand, after spending 6 years at Air New Zealand she decided to make the jump over to Tourism New Zealand mid pandemic to help lead the way on initiatives to support the New Zealand Tourism Industry.

Sarah has led a number of innovative projects focused on ensuring data and insights are at the centre of marketing activities.

Fireside chat: Why would a meat producer need to worry about CX?

With Greg Whitham & Jason Satherley

Brad has over 20 years of experience across brand, digital marketing, CX and digital transformation, working in the UK, Australia and New Zealand in both agency and client-side roles.

He now leads the Digital Marketing and CX team at Silver Fern Farms where he is helping drive their transformation into a market and customer led organisation with a truly differentiated customer experience for both business customers and end consumers.

Fireside chat: Why would a meat producer need to worry about CX?

With Brad Bateman & Jason Satherley

Greg is a 20+ year veteran of the digital communications industry, a past chairman of the C.A.A.N.Z. (Communications Agency Association of New Zealand) Digital Leadership Group, and former Experience Director for VMLY&R, a global specialist Digital & Customer Experience, multi award winning agency.  

Over this time, work and garnered expertise has spanned from the digital marketing’s early years in CD-ROM, online display, EDM, and SMS through to Social media, Search, Mobile, CRM, and DOOH,  & Loyalty platforms, and in more recent years, work in social marketing  and behavioural change, VR, AR, voice, and mass personalisation through marketing automation. 

It has been across these sectors and clients that Greg has developed his expertise in customer centric design (CX) and implementation, where he has consistently seen both the bottom line benefits, and long term sustainability, in defining business processes, services and outcomes, aligned to the needs of end users.

Fireside chat: Why would a meat producer need to worry about CX?

With Greg Whitham & Brad Bateman 

For over 15 years, Jason has worked closely with CEOs, CMOs and CIOs throughout Australasia to exploit the opportunities that analytics and customer experience creates for driving value to the bottom line. Jason specialises in helping executives to run their businesses better; in terms of delivering insights that leads to competitive strength and an organisational culture that strives to understand their customers better and deliver exceptional customer experiences.

Jason works for Adobe, the global leader in helping business transform with data, analytics to build great customer experience. They use their comprehensive, integrated cloud technology that gives businesses everything they need to design and deliver exceptional customer experiences at scale, that keeps them ahead of competitors in their market.

Presentation: Using the power of data to think big but act small

Co-presenting with Sarah Britton, Tourism NZ

Adnan has been leading digital transformation for Fortune 500 brands for over 14+ years at global tech companies and agencies, having previously worked for Facebook, Microsoft & Initiative Media. He was one of the first four employees to join Facebook in Asia-Pacific, having helped launch Facebook in Australia and launched Facebook in New Zealand. Prior to this he ran partnerships at Microsoft in Australia. In more recent years Adnan was a founding partner at one of the biggest marketing technology consultancies in New Zealand prior to exiting and co-founding Stitch - a new kind of advertising, marketing technology and customer data driven consultancy for the fragmented customer experience age.

Presentation: CMO Insights - Translating the promise of data into value for customers

Rob is known for his passion for customer-centricity and consults to TRACK’s clients on the change programmes required to drive a more customer-centric culture.

Today Rob is responsible for running TRACK across Australia and New Zealand and he divides his time between Sydney and Auckland.

Panel debate: Don’t bring a hunch to a data fight

Lena leads Davanti’s data transformation business, helping organisations create data ecosystems to power experiences that build relationships.

With extensive experience leading major business and customer experience transformation, she has a strong track record in translating strategy into executable plans, enabling cross-functional teams to deliver. Lena brings together experience in customer engagement, data, martech and digital to create connected experiences.

Panel debate: Don’t bring a hunch to a data fight

Wadim’s obsession with customers started well before CX and UX became common acronyms and terms such as ‘customer journey’ emerged as one of the buzzwords in the corporate world. He spent many years understanding why people were saying one thing and doing another and turned his deep understanding of consumer behaviour and data into his passion and profession.

As a strategist he helped corporates, governments, and brand agencies across various industries and countries to find the right customer focus; as a commercial marketer he drove sales and build brands by making it easier for customers to buy more. He was involved in start-ups, led agencies, and managed corporate teams and transformed them into customer-focused entities. A sceptical optimist, he believes in diverse opinions, a robust discussion, and challenging confirmation bias.

For the past five years he has been leading multiple cross-functional teams at Woolworths NZ (Countdown), New Zealand’s largest food retailer and part of the Australian Woolworths Group, lately as Head of Customer Insights & Customer 1^st.

Panel debate: Don’t bring a hunch to a data fight

Seb has always been curious about why people behave the way they do and fascinated by the power of technology to improve lives. These passions have led Seb through his career across insights and innovation where he has developed a knack for uncovering and sharing what is most important when designing products, communications and experiences to best serve people’s needs. Seb has been leading the Customer Insights function at Spark for 3 years and loves how this role allows him to foster his passion for understanding people and the role technology can play in their lives. A great person once said: “Stay hungry, stay foolish”, Seb believes this is a great way to live by remaining open to new experiences for personal growth and taking joy from learning along the way.

Panel debate: Don’t bring a hunch to a data fight

With over 14 years’ experience in both Government and commercial sectors, Carl has a demonstrated history of effective work for his clients including several gold wins at local and international advertising effectiveness awards.

Having worked internationally as a qualitative researcher, and 7 years at FCB New Zealand as communications strategist prior to heading up the TRA strategy team in 2018, Carl is skilled at both surfacing insights and applying those insights to generate break-through ideas.