Website 2023 Event Page hero_SD Meets CX (5)

 

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Progress over perfection 

Data is never going to be perfect, so we have asked our presenters to share real pragmatic stories on how they got started and their progress to date. What were some of the challenges, roadblocks, and considerations along the way, how did they choose what to focus on first, and what do their roadmaps and end goals look like? 

These are your peers tackling challenges that you can relate to and learn from. Throughout the day, there’ll be examples from different organisations in different industries and with different budgets all trying to connect the data dots to deliver better customer experiences.

PREMIER SPONSORS

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TICKET PRICE:

  • $545.00 + GST - MA Members
  • $845.00 + GST - Non-Members

Speakers & Presentation Topics

Alberto Fernandez, Latitude Finacial Services

International Keynote: Alberto Fernandez

Head of Insights | Latitude Financial Services Australia

Designing an insights function fit for purpose and for the future

Q

Qassem Naim

Chief Transformation Officer | FCB New Zealand

Your Host & MC

Lewis Billinghurst

Lewis Billinghurst

Head of eCommerce | Mitre 10

Mitre 10’s rapid eCommerce transformation journey

Adi Wickramaratne

Adi Wickramaratne

National Manager – Digital Marketing & Experience | Hato Hone St John Aotearoa New Zealand

Just start: The long road to whole-of-life engagement

Peter Mangin, WealthPoint-1

Panel Moderator: Peter Mangin

Head of Technology | WealthPoint

Expert Panel: Why wait for perfect?

Jo Bailey-1

Panellist: Jo Bailey

Domain Chapter Lead - Retention Marketing | Spark New Zealand

Expert Panel: Why wait for perfect?

Adrian Green, McDonalds

Panellist: Adrian Green

Head of Consumer and Business Insights, Digital Marketing and Merchandising | McDonald's New Zealand

Expert Panel: Why wait for perfect?

Emily Blumenthal

Panellist: Emily Blumenthal

Head of Marketing Strategy, CX & Data Insights | Sky NZ

Expert Panel: Why wait for perfect?

Sharon Abbott

Sharon Abbott

Head of Data Governance | ANZ

Dirty data: What could possibly go wrong?

Adnan Khan

Panel Moderator: Adnan Khan

Co-Founder & Managing Partner | stitch

A New Era of Data: Meeting the demands of shifting privacy regulation, AI, GA4, and the end of 3P IDs and cookies

Craig Whitaker

Panellist: Craig Whitaker

Senior Platforms Consultant | Google NZ

A New Era of Data: Meeting the demands of shifting privacy regulation, AI, GA4, and the end of 3P IDs and cookies

Nicola Yates

Panellist: Nicola Yates

Media & Planning Chapter Lead | Countdown Supermarkets

A New Era of Data: Meeting the demands of shifting privacy regulation, AI, GA4, and the end of 3P IDs and cookies

Lucy Eru

Lucy Eru

Digital Ecosystem Project Lead | Te Pūkenga

CDP Case Study: The grand amalgamation of Te Pūkenga’s marketing data

Paul Hickey

Paul Hickey

Managing Director | SpeakData

CDP Case Study: The grand amalgamation of Te Pūkenga’s marketing data

Dini Paranagama

Dini Paranagama

Principal Product Manager | IAG

Fireside Chat: How IAG is using data and insight to drive CX decisions and improvements

Hannah Schembri

Hannah Schembri

Enterprise Account Executive - Digital Experience | Adobe NZ

Fireside Chat: How IAG is using data and insight to drive CX decisions and improvements

Angel Riley

Angel Riley

Senior Consultant - Campaigns and Content | Datacom Digital

Fireside Chat: How IAG is using data and insight to drive CX decisions and improvements

Jess Scott - color

Jess Waring

B2B Lifecycle Marketing Manager | Trade Me

Test and learn: How Trade Me developed a data-driven customer behaviour segmentation model with zero budget

Sobia Mughal-2

Sobia Mughal

B2B Marketing Manager | Trade Me

Test and learn: How Trade Me developed a data-driven customer behaviour segmentation model with zero budget

Alberto Fernandez, Latitude Finacial Services

International Keynote: Alberto Fernandez

Head of Insights | Latitude Financial Services Australia

Designing an insights function fit for purpose and for the future

Q

Qassem Naim

Chief Transformation Officer | FCB New Zealand

Your Host & MC

Lewis Billinghurst

Lewis Billinghurst

Head of eCommerce | Mitre 10

Mitre 10’s rapid eCommerce transformation journey

Adi Wickramaratne

Adi Wickramaratne

National Manager – Digital Marketing & Experience | Hato Hone St John Aotearoa New Zealand

Just start: The long road to whole-of-life engagement

Peter Mangin, WealthPoint-1

Panel Moderator: Peter Mangin

Head of Technology | WealthPoint

Expert Panel: Why wait for perfect?

Jo Bailey-1

Panellist: Jo Bailey

Domain Chapter Lead - Retention Marketing | Spark New Zealand

Expert Panel: Why wait for perfect?

Adrian Green, McDonalds

Panellist: Adrian Green

Head of Consumer and Business Insights, Digital Marketing and Merchandising | McDonald's New Zealand

Expert Panel: Why wait for perfect?

Emily Blumenthal

Panellist: Emily Blumenthal

Head of Marketing Strategy, CX & Data Insights | Sky NZ

Expert Panel: Why wait for perfect?

Sharon Abbott

Sharon Abbott

Head of Data Governance | ANZ

Dirty data: What could possibly go wrong?

Adnan Khan

Panel Moderator: Adnan Khan

Co-Founder & Managing Partner | stitch

A New Era of Data: Meeting the demands of shifting privacy regulation, AI, GA4, and the end of 3P IDs and cookies

Craig Whitaker

Panellist: Craig Whitaker

Senior Platforms Consultant | Google NZ

A New Era of Data: Meeting the demands of shifting privacy regulation, AI, GA4, and the end of 3P IDs and cookies

Nicola Yates

Panellist: Nicola Yates

Media & Planning Chapter Lead | Countdown Supermarkets

A New Era of Data: Meeting the demands of shifting privacy regulation, AI, GA4, and the end of 3P IDs and cookies

Lucy Eru

Lucy Eru

Digital Ecosystem Project Lead | Te Pūkenga

CDP Case Study: The grand amalgamation of Te Pūkenga’s marketing data

Paul Hickey

Paul Hickey

Managing Director | SpeakData

CDP Case Study: The grand amalgamation of Te Pūkenga’s marketing data

Dini Paranagama

Dini Paranagama

Principal Product Manager | IAG

Fireside Chat: How IAG is using data and insight to drive CX decisions and improvements

Hannah Schembri

Hannah Schembri

Enterprise Account Executive - Digital Experience | Adobe NZ

Fireside Chat: How IAG is using data and insight to drive CX decisions and improvements

Angel Riley

Angel Riley

Senior Consultant - Campaigns and Content | Datacom Digital

Fireside Chat: How IAG is using data and insight to drive CX decisions and improvements

Jess Scott - color

Jess Waring

B2B Lifecycle Marketing Manager | Trade Me

Test and learn: How Trade Me developed a data-driven customer behaviour segmentation model with zero budget

Sobia Mughal-2

Sobia Mughal

B2B Marketing Manager | Trade Me

Test and learn: How Trade Me developed a data-driven customer behaviour segmentation model with zero budget

Thank you to our Premier Sponsors

Data is meaningless without a customer-centric consciousness. Smarter Data Meets CX 2022 indeed verified and reinforced this. Speakers and presentations were all on target - thanks MA for another great event.

Anthony Hurst, Datam

The mix of presenters and insights was incredible. There's something in there for everyone. If you didn't come away from SD Meets CX 2022 with an actionable insight, you weren't paying attention.

Bob Lajes, AA Insurance

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