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Early-Bird closes in:

Progress over perfection 

Data is never going to be perfect, so we have asked our presenters to share real pragmatic stories on how they got started and their progress to date. What were some of the challenges, roadblocks, and considerations along the way, how did they choose what to focus on first, and what do their roadmaps and end goals look like? 

These are your peers tackling challenges that you can relate to and learn from. Throughout the day, there’ll be examples from different organisations in different industries and with different budgets all trying to connect the data dots to deliver better customer experiences.

More speakers & topics to be announced soon. Watch this space!

PREMIER SPONSORS

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EARLY-BIRD PRICE:

  • $445.00 + GST Members
  • $745.00 + GST Non-Members

REGULAR TICKET PRICE:

  • $545.00 + GST Members
  • $845.00 + GST Non-Members

Early-Bird rate available until 5pm on Wednesday, 8 February 2023.

BOOK YOUR EARLY-BIRD TICKET

Speakers & Presentation Topics

Q

Qassem Naim

Chief Transformation Officer | FCB New Zealand

Your Host & MC

Adi Wickramaratne

Adi Wickramaratne

National Manager – Digital Marketing & Experience | Hato Hone St John Aotearoa New Zealand

Just start: The long road to whole-of-life engagement

Sharon Abbott

Sharon Abbott

Head of Data Governance | ANZ

Dirty data: What could possibly go wrong?

Lucy Eru

Lucy Eru

Digital Ecosystem Project Lead | Te Pūkenga

CDP Case Study: The grand amalgamation of Te Pūkenga’s marketing data

Paul Hickey

Paul Hickey

Managing Director | SpeakData Ltd.

CDP Case Study: The grand amalgamation of Te Pūkenga’s marketing data

Jess Scott - color

Jess Waring

B2B Lifecycle Marketing Manager | Trade Me

Test and learn: How Trade Me developed a data-driven customer behaviour segmentation model with zero budget

Sobia Mughal-2

Sobia Mughal

B2B Marketing Manager | Trade Me

Test and learn: How Trade Me developed a data-driven customer behaviour segmentation model with zero budget

Lewis Billinghurst

Lewis Billinghurst

Head of eCommerce | Mitre 10

Mitre 10’s rapid eCommerce transformation journey

Q

Qassem Naim

Chief Transformation Officer | FCB New Zealand

Your Host & MC

Adi Wickramaratne

Adi Wickramaratne

National Manager – Digital Marketing & Experience | Hato Hone St John Aotearoa New Zealand

Just start: The long road to whole-of-life engagement

Sharon Abbott

Sharon Abbott

Head of Data Governance | ANZ

Dirty data: What could possibly go wrong?

Lucy Eru

Lucy Eru

Digital Ecosystem Project Lead | Te Pūkenga

CDP Case Study: The grand amalgamation of Te Pūkenga’s marketing data

Paul Hickey

Paul Hickey

Managing Director | SpeakData Ltd.

CDP Case Study: The grand amalgamation of Te Pūkenga’s marketing data

Jess Scott - color

Jess Waring

B2B Lifecycle Marketing Manager | Trade Me

Test and learn: How Trade Me developed a data-driven customer behaviour segmentation model with zero budget

Sobia Mughal-2

Sobia Mughal

B2B Marketing Manager | Trade Me

Test and learn: How Trade Me developed a data-driven customer behaviour segmentation model with zero budget

Lewis Billinghurst

Lewis Billinghurst

Head of eCommerce | Mitre 10

Mitre 10’s rapid eCommerce transformation journey

Thank you to our Premier Sponsors

Data is meaningless without a customer-centric consciousness. Smarter Data Meets CX 2022 indeed verified and reinforced this. Speakers and presentations were all on target - thanks MA for another great event.

Anthony Hurst, Datam

The mix of presenters and insights was incredible. There's something in there for everyone. If you didn't come away from SD Meets CX 2022 with an actionable insight, you weren't paying attention.

Bob Lajes, AA Insurance