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CX Special Interest Group

The CX Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice Customer Experience.

The CX Special Interest Group’s key objectives are:

  • To represent the CX and UX community among MA members
  • Build MA’s profile among CX and UX community
  • Ensure MA is abreast of new developments in CX and UX space
  • Assist with the development of MA’s annual Customer Experience conference
  • Create and run up to two annual networking events for our members
  • Review relevant MA training courses to ensure they reflect the current & future needs of the CX community
  • Help identify relevant content on topical CX issues to share through MA’s digital channels

Group Contacts

Briana Millar

Briana Millar, Chair

Client Experience Manager
Tonkin + Taylor

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Carolyn Schofield

Carolyn Schofield

Head of Brand
Trustpower

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Fiona Hicks

Fiona Hicks

Senior Marketing Manager
AIA New Zealand

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Marina Strbac

Marina Strbac

Membership Experience Manager
AA New Zealand

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Vaishali Kotian

Vaishali Kotian

Digital Experience Manager
Blue Wing Honda

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Sarah Bartholomew

Sarah Bartholomew

Head of Marketing
Overland Footwear Group

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Lone Tapp

Lone Tapp, MA Rep

Content Manager
Marketing Association

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Being a part of the CX SIG has been an awesome opportunity to connect with a great group of people, to learn from their diverse experience, and then have a wider conversation through the MA platform to share the challenges and cool things that are happening in the CX space!

Briana Millar

I love being part of the CX Special Interest Group. It’s a way I can contribute to the important work that the MA does for the industry in New Zealand but it’s also a fantastic opportunity to spend time with an amazing group of like-minded marketers and to learn from each other.

Carolyn Schofield