Marketing Data Special Interest Group provides relevant and pragmatic guidelines for marketers and business decision-makers on the collection, manipulation, storage and use of marketing data.
The Marketing Data Special Interest Group's key objectives are:
Head of Data Powered Marketing
Helping organisations to better engage with their customers through the power of data, tech and smart people, Lena leads the Data Powered Marketing team at Qrious.
From cross-channel marketing automation strategy and execution, through to world class marketing technology solutions and digital experience optimisation, Lena helps organisations to better engage with their customers through the power of data, tech and smart people.
Head of Data Governance
Sharon's career has spanned Telecommunications, Energy and Financial Service Sectors, with a particular focus on Data and Insights, Marketing and Customer Experience.
Most recently, Sharon has led the evolution of ANZ Bank's Data Governance capability and culture in NZ to protect and support customers, staff and the organisation as the bank sets about executing on its future strategy. This has included the development of data management and governance disciplines, as well as approaches to privacy and ethics, that ensure high levels of consumer and regulator trust in readiness for an open data economy.
Head of Technology
Peter is an experienced technology leader, with a broad range of technology and business skills. Having worked across many industries, organisation sizes and technologies he has developed strong analytical skills and a technology-agnostic approach.
A true technologist at heart, Peter enjoys remaining hands-on working with diverse teams and stakeholders to understand and solve business issues. His versatility has allowed for leaner approaches, strategically driving innovation, and ensuring long-term solutions to real challenges.
Digital Marketing, CX &
Andrey is an accomplished data-driven customer centric digital marketer with focus on marketing automation, direct marketing, social media, search, analytics, mobile applications, inbound marketing, AI, blockchain, project management.
With B2C and B2B marketing experience across manufacturing, high-tech, chemical, financial industries, he helps brands use award winning creative and innovative solutions to establish strong connection with their customers.
Along with interest in marketing, Andrey has strong interest in emerging technologies, blockchain, AI and the ways they can optimise customer experience.
Co-Founder & Managing Partner
An economist and marketer, Simon has spent the last fifteen years in senior leadership positions in agencies and consultancies in both Australia and New Zealand.
He has expertise in brand, design, advertising and digital transformation. This experience has instilled in Simon an unshakable belief in the power of technology and creativity to transform business performance.
He thrives on building strong relationships within teams, and with customers and partners, to solve vexing problems for businesses using the juxtaposition of data and creativity.
Chief Operating Officer
Kirsty has been with us for over ten years and an is an expert in all things MA.
With her exceptional management skills, she oversees and coordinates the Product teams as well as managing the wider functions of the company.
After work, Kirsty enjoys some family time with her partner and two gorgeous daughters.
CRM & Data Coordinator
The MA's jack of all trades - Shayne Robson, is not just our data guru, but our 'go-to' gal for all things admin, IT, and problem-solving.
If she doesn't know how to do something straight away - she will have the answer for you in 5 minutes!
Quite often, when asked what she did on the weekend, her reply is usually "Slept" as this one loves her sleep.
She also has a very small dog, Minnie, who loves to join her in nap time.