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Marketing Data Special Interest Group

Marketing Data Special Interest Group provides relevant and pragmatic guidelines for marketers and business decision-makers on the collection, manipulation, storage and use of marketing data.

The Marketing Data Special Interest Group's key objectives are:

  • Develop the data advisory service by connecting with like-minded communities
  • Position the Marketing Association as the authority and first point of reference for best practice data guidelines and learning and development in New Zealand
  • Provide practical content on relevant data topics via the Content Hub

Group Contacts

Lena Jenkins

Lena Jenkins, Chair

Head of Data Powered Marketing
Qrious

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Sharon Abbott

Sharon Abbott

Head of Data Governance
ANZ

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Peter Mangin

Peter Mangin

Head of Technology
WealthPoint

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Andrey Arestov

Andrey Arestov

Digital Marketing, CX &
eCommerce Professional

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Darron Jermy

Darron Jermy

Digital Performance Director
Equifax New Zealand

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Nick Boulstridge

Nick Boulstridge

Head of Performance Marketing
Kiwibank

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Andrew Gale

Andrew Gale

Quantitative Strategist
TRA

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Simon Wedde

Simon Wedde

Co-Founder & Managing Partner
stitch

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Kirsty Jamieson

Kirsty Jamieson, MA Rep

Chief Operating Officer
Marketing Association

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Shayne_Cropped

Shayne Robson, MA Rep

CRM & Data Coordinator
Marketing Association

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