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For Purpose

For Purpose Special Interest Group

The For Purpose Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice in Not-for-Profit marketing.

The For Purpose Special Interest Group’s key objectives are:

  • Ensure that the interests of Not-for-Profit and Charity members are represented
  • Create and run up to two annual networking events for our Not-for-Profit and Charity members
  • Help identify relevant Not-for-Profit case studies to share at MA events
  • Help us identify new topics and content that are relevant for this membership group

Group Contacts

Tania Rowland

Tania Rowland, Chair

Founder & Director
Divergent Consulting

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Hannah-1-1

Hannah Watson-Frank

Digital Marketing Specialist
NZ Aids Foundation

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Annabel Lush-3

Annabel Lush

Business Manager
Leukaemia & Blood Cancer NZ

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Justine Murchison-1

Justine Murchison

Senior Change Business Partner
Watercare Services

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Serena Low-1

Serena Low

Public Relations &
Marketing Consultant

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Paul Scoringe

Paul Scoringe

Commercial & Brand Director
EightyOneX

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Moumita Das Roy

Moumita Das Roy

Marketing & Product Manager
Compass Communications

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Mark Newell

Mark Newell

Direct Marketing Specialist
NZ Post

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Lone Tapp

Lone Tapp, MA Rep

Content Manager
Marketing Association

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I'm really excited about defining what "For Purpose" looks like in Aotearoa, and growing this community of professionals committed to creating a better future. I especially look forward to connecting with social enterprises so they can get more involved!

Serena Low

Marketing is critical to the success of the for purpose sector and I strongly believe that this Special Interest Group is vitally important for us to not only share the challenges and opportunities with our peers but also with the rest of our marketing colleagues

Annabel Lush