Strategic Marketing Bootcamp
Being a skilled functional marketer is important, but being a skilled strategic marketer will set you apart from the crowd.
Strategic thinking isn't just about staying ahead of the competition, it's about setting a new standard of excellence in the industry. To be a successful marketer in 2024, you need to be bold, brave, creative, and strategically sharp.
This new Strategic Bootcamp combines four of our immensely popular workshops, into two full-days of top-tier development led by some of our best facilitators. These workshops include:
Led by two industry-leading facilitators, this two-day bootcamp allows participants to learn about visionary leadership, strategic decision-making, the power of behavioural science, and how to build meaningful connections with clients and stakeholders.
Effective strategic marketing serves as the blueprint for achieving long-term objectives within your organisation. Book into our Strategic Bootcamp to take your marketing and leadership to the next level.
Scroll down to learn more about the workshops and facilitators for this Bootcamp.
MA Members: $995 + GST
Non-Members: $1495 + GST
Leadership in Marketing
Run by leadership development expert, Tony Gardner
Stakeholder Management
Run by leadership development expert, Tony Gardner
Using Behavioural Science to Persuade and Influence Decision Makers
Run by leading Strategist, Colleen Ryan
Leadership in Marketing
Run by leadership development expert, Tony Gardner
Stakeholder Management
Run by leadership development expert, Tony Gardner
Using Behavioural Science to Persuade and Influence Decision Makers
Run by leading Strategist, Colleen Ryan
Leadership in Marketing
Run by leadership development expert, Tony Gardner
“Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that’s what a number of us are trying to do.”
-Richard Branson
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You’re a marketer. You may also be a leader. If you are, you have two careers. Your marketing career and your leadership career.
You are always trying to get better at marketing. There are many resources to help you and your constant practice refines your marketing capabilities.
But what about your leadership. It’s likely that your leadership career is mostly one of trial and error, learning as you go. Most leaders do not get external guidance on how to develop their leadership… how to become a better leader.
This in person, one day intensive leadership workshop is designed for marketing leaders. It will increase your leadership effectiveness by providing insights, frameworks, tools and behaviours to grow your leadership skills.
Learning Outcomes:
Stakeholder Management
Run by leadership development expert, Tony Gardner
“This is a time of head-snapping change and everywhere you look there is disruption and upheaval. But very few things have changed as much as marketing has – e.g. digital, search, social, content marketing, mobile, Ai, marketing automation, data visualisation, the cloud, in bound, analytics etc, etc etc. That’s a lot of change. But underneath all this change, one thing has, unfortunately, stayed the same. And it might be the number one obstacle to great marketing in most companies.
This obstacle is preventing you from doing great things. It’s befuddling your best strategies, watering down your strongest brews and spoiling your most brilliant executions. I think you know what I’m talking about – your Stakeholders! They’re ruining your marketing. Everybody understands this but it just keeps happening.”
-Doug Kessler, Velocity Partners, UK.
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Doug Kessler nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them.
An interactive day looking at both internal and external stakeholders as well reviewing cultural considerations. Plus, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strateg
Breakthrough Marketing Plans
Run by leading Strategist, Colleen Ryan
Many spend hundreds of employee hours researching, preparing and presenting their work to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealised. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.
Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Using Behavioural Science to Persuade and Influence Decision Makers
Run by leading Strategist, Colleen Ryan
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With a strategic and curious mindset shaped by over 40 years of experience across Europe, North America, and APAC countries, Colleen is a pioneering force in the field of insights and planning.
With a strategic and curious mindset shaped by over 40 years of experience across Europe, North America, and APAC countries, Colleen is a pioneering force in the field of insights and planning. As the founder of TRBI, an international research and strategy agency based in the UK, Colleen championed the implementation of insights to guide creative and innovative strategies for clients.
Today, at TRA, Colleen leverages advancements in knowledge across multiple disciplines including cultural sociology, social psychology, behavioural science, and cultural analysis to bring breakthrough insights to bear on brand strategy, creative development, and customer centricity. Her work helps clients achieve their goals by developing strategies that truly resonate with their audiences.
Tony works with private and public organisations to grow their leaders and teams. He develops leaders by growing their leadership skills and their ability to lead people in authentic, influential ways.
Tony is a sought-after leadership development expert with a background and marketing and advertising. Tony held a number of executive leadership and governance roles in New Zealand, Australia and Asia. He combines world-class leadership development with real-world leadership experience to trigger authentic growth in leaders. Learn more about Tony at www.archetype.nz/about
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