.png)
-2.png?width=450&height=308&name=Untitled%20design%20(10)-2.png)
Brought to you by Plato
Accelerating Growth in Tough Economic Times: How Commercial Creativity Can Help
Professor Sohail Inayatullah says, “BAU (business as usual) only works when the world is stable.” Right now, it’s not and all businesses are feeling the impacts of this uncertainty. That’s exactly what makes this a must-attend session.
‘Accelerating growth in tough economic times’ is brought to you by Plato leaders Lee Parkinson - a seasoned strategist; Head of Creative, Hamish Grieve; and John Plato - founder and all-round business expert.
Dive into the scary stuff – like the megatrends forming today’s global polycrisis that is creating tough economic conditions, and the top 10 issues businesses are struggling with and why traditional tactics aren’t combatting them.
But don’t despair, solutions are proffered too. Like how to use commercial creativity to your advantage and its effectiveness according to research and real-world business cases. Plus a few insights from the experts on culture, strategy, creativity, integrated efficiency, data and digital solutions, and risk management.
Brought to you by
PRICING
This event is sold out.
Please contact events@marketing.org.nz to be added to the waitlist.
Strategy Director, Plato
Lee has spent over 20 years working in agencies such as BBDO, Publicis and WPP, and is a Past Chair and Board Member of the NZDMA. He has had work recognised at many of the major domestic and international awards shows.
He has also been a judge at Cannes (Cyber Lions, Young Lions); Adfest (Cyber Lotus); Digital Media Awards Asia; Echo Awards; NZ Marketing Association and CAANZ Media Awards.
Lee has a deep love for strategy and finding ways to make the complex seem simple; using what he learns to develop insight-led, strategically grounded ideas that tap into culture, build brands, and create value for businesses.
Head of Creative, Plato
If anyone knows how to unlock the power of commercial creativity to help businesses during uncertain times, it’s Hamish. After a stint at DDB Auckland, he spent 15 years in Sydney working at some of the region’s best agencies including NAKED, Mullen Lowe, BMF, Clemenger BBDO and Edelman as both a creative and creative director.
Hamish has had work recognised at all the major award shows, lectured at Adschool, served as National Co-head of AWARD School, and sat on the executive committee of AWARD.
Founder, Plato
John co-founded Plato Creative in 2007 with a vision to create an agency renowned for driving the commercial success of its clients. Fast-forward 17 years and Plato has grown to a team of around 60 people becoming one of New Zealand's largest independent agencies with client partners that span over a decade.
John’s business nous and drive has guided numerous clients toward building measurable success. He has been an EY Entrepreneur of the Year finalist, has founded and invested in several companies, and currently sits on several boards both in the private sector and community-based organisations.
.svg "MA-Logo (1)")