Sunrise Session Livestream

Marketers own the brand promise. But the moment a customer clicks ‘buy’ or signs a contract, that promise depends on the systems running behind the scenes. When those systems fail - orders delayed, stock oversold, service scrambling - it’s your brand that takes the hit.

Join us for a panel with leaders from Annexa, Zyber and two of New Zealand’s most innovative retailers - supported by Oracle NetSuite - as we unpack the tech stack that gets marketing, sales, service and operations pulling in the same direction.

Annexa and Zyber will walk you through the A to Z of connected retail - from winning customers at the shopfront to delivering flawlessly at the back-end. Plus, you’ll hear first-hand from retailers who’ve already built unified platforms that give marketing teams real-time inventory insight, help finance model campaigns with live margin data and use AI to fine-tune operations. Expect practical stories and tested ideas you can take back to your own team the next day.

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