Sunrise Session

Artificial Intelligence is redefining the search landscape and the change is accelerating fast. AI is no longer a novelty in SEO; it’s reshaping how people search, discover, and engage with content online. Understanding this shift is now critical for every brand’s digital strategy.

Join us for an exclusive presentation and panel discussion exploring how the leading AI search platforms are transforming SEO performance. We’ll unpack what’s changing, what still matters, and how your business can adapt to stay ahead.

Traditional SEO has focused on keywords, backlinks, and rankings. AI-driven search, however, prioritises brand authority, relevance, and citations - returning richer, more context-aware answers. The goalposts have shifted, and so must our approach.

Our speakers; Marco Zdrenka, Calibre + Candor’s Head of Search, and Sheila Worsley, Managing Director, will share first-hand insights from client work and award-recognised campaigns. Together, they’ll help you understand the real-world implications of AI SEO and how to future-proof your strategy.

AI isn’t just changing search; it’s changing the way we think about visibility, credibility, and growth. Don’t get left behind, get informed.

Pricing

Members: $0

Non-members: $25 + GST

Product Details

Date:
26/11/25

Time:
7:00am - 8:30am

Event Location:
Auckland

Venue Name:
Marketing Association

Venue Address:
69 St Georges Bay Road, Parnell

Please note: This event is designed specifically for client-side marketers. Bookings from agencies or suppliers cannot be accepted. Thank you for your understanding.

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