Sunrise Session with Datacom

“Finally - a session that’s not just about theory but how to actually execute faster.”

In 2025, marketers are under enormous pressure to do more with less—fewer resources, tighter budgets, more channels, higher expectations. This session delivers insight into how high-performing marketing teams are using AI tools, no-code workflow platforms like monday.com, and modern campaign frameworks to radically transform how they plan, launch, and optimise campaigns.

It’s not just about tools. It’s about new operating models - and that’s where our speakers bring unique perspectives that marketers can learn from. This is your opportunity to see behind the curtain of how leaders like monday.com and Datacom work internally. Learn practical frameworks and tools you can implement the next day.

It’s AI without the fluff!

Gavin Watson will:

Showcase real-world GTM transformation stories from marketing and retail teams using monday.com across APAC and Japan.
Speak to the rise of "lean execution teams" - small, focused teams empowered by workflow automation, dashboards, and AI prompts to run big campaigns.
Reveal how AI + automation is removing friction: approvals, handovers, channel syncing, reporting.
Provide practical tips on building an internal marketing operating system - without writing a line of code.

Erin Garrett brings the client-side marketing perspective:

What it's like to actually implement these strategies inside a large, complex organisation like Datacom.
- Building alignment between marketing, sales, and product teams.
- Orchestrating multi-region campaigns with leaner teams.
- How marketers are evolving roles (e.g., ops, AI-ops, campaign leads) to move faster and smarter.

Join us on 7 August (online or in-person at the MA in Auckland) to learn about:

Modern Campaign Execution Models – What’s working in 2025 and what’s outdated.
How to Build a Smart Marketing Workspace – Visual dashboards, automated flows, and real-time collaboration.
AI + Automation in Practice – Where to start, what to automate, and what to avoid.
Getting Buy-In – How to lead internal change and adopt these tools/org models without resistance.
Examples – Both vendor and practitioner views on what works across B2B and B2C.