Sunset Session Webinar (Re-Run) by Quantum Jump x Yabble

Find out what Kiwi’s really think about loyalty programmes in the first ever independent study of public opinion, with a survey conducted by research specialists Yabble and loyalty marketing experts Quantum Jump.

New Zealand is seeing significant disruption in the loyalty programme landscape in 2024. With the demise of both AA Smartfuel and FlyBuys, changes to Air New Zealand Airpoints and the Qantas Rewards programme, and the launch of Everyday Rewards- it’s the most action since 2017. A seven year itch for the industry!

We’ve asked Kiwis what they think about loyalty programmes, how they engage, what they are seeking and what matters to them. You might be surprised by some of their answers.

Join Ben Goodale (CEO, Quantum Jump), Amy Watson (Head of Planning, Quantum Jump) and Emily Blumenthal (Research Director, Yabble) while they take you through a 50 minute presentation featuring the highlights of the survey. Plus, they'll provide insights into what's happening in New Zealand with loyalty marketing; and what we expect is coming over the horizon.

** If you had a ticket for either the in-person or live-stream version of the original session, you DO NOT need to re-register. You will be sent a confirmation email and link shortly. For any questions, please contact: events@marketing.org.nz