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2024 Loyalty in New Zealand - State of the Nation - RERUN**

Find out what Kiwi’s really think about loyalty programmes in the first ever independent study of public opinion, with a survey conducted by research specialists Yabble and loyalty marketing experts Quantum Jump.

New Zealand is seeing significant disruption in the loyalty programme landscape in 2024. With the demise of both AA Smartfuel and FlyBuys, changes to Air New Zealand Airpoints and the Qantas Rewards programme, and the launch of Everyday Rewards- it’s the most action since 2017. A seven year itch for the industry!

We’ve asked Kiwis what they think about loyalty programmes, how they engage, what they are seeking and what matters to them. You might be surprised by some of their answers.

Join Ben Goodale (CEO, Quantum Jump), Amy Watson (Head of Planning, Quantum Jump) and Emily Blumenthal (Research Director, Yabble) while they take you through a 50 minute presentation featuring the highlights of the survey. Plus, they'll provide insights into what's happening in New Zealand with loyalty marketing; and what we expect is coming over the horizon.

** If you had a ticket for either the in-person or live-stream version of the original session, you DO NOT need to re-register. You will be sent a confirmation email and link shortly. For any questions, please contact: events@marketing.org.nz

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Pricing

Members: $0

Non-members: $15 + GST

Product Details

Date:
11/11/24

Time:
12:00pm - 1:15pm

Event Location:
Online

Live - Streaming Pricing

Members: $0

Non-members: $15 + GST

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Meet Your Speakers

Ben Goodale (382 x 382)

Ben Goodale

CEO, Quantum Jump

READ BIO
Emily Blumenthal (382 x 382)

Emily Blumenthal

Research Director, Yabble

READ BIO
Amy Watson (382 x 382)

Amy Watson

Head of Planning, Quantum Jump

READ BIO
Ben Goodale (382 x 382)

Ben Goodale

CEO, Quantum Jump

READ BIO
Emily Blumenthal (382 x 382)

Emily Blumenthal

Research Director, Yabble

READ BIO
Amy Watson (382 x 382)

Amy Watson

Head of Planning, Quantum Jump

READ BIO
Ben Goodale (382 x 382)

Ben Goodale

CEO, Quantum Jump

Ben is an advertising agency leader and entrepreneur, focussing on Loyalty/Digital/CRM/CX and retail marketing for over 25 years. Now leading Quantum Jump, previously founder/MD of justONE (sold to Clemenger Group), and  MD at TEQUILA\Auckland (a TBWA company).

Ben is a noted expert on loyalty marketing, having worked closely with clients to develop and grow some of NZ’s most iconic loyalty programmes including New World Club Card, Farmers Club, Subway’s Subcard, Farmers Beauty Club, Sky Rewards, Mitre 10 Club and more.

This work and others have won effectiveness and loyalty awards globally, and the Marketing Association’s RSVP Grand Prix five times.

Emily Blumenthal (382 x 382)

Emily Blumenthal

Research Director, Yabble

A leader in CX, Insights and Data intelligence with over 20 years’ experience in the Research Industry. Emily has built and lead award winning insights capabilities in top organisations including; Foodstuffs, Coca-Cola and Sky.  In 2023 Emily officially joined the AI revolution as Research Director for emerging global leader in AI for Insights, Yabble. In her role at Yabble Emily is at the forefront of transforming the research and insights industry, supporting the transition from a traditional set of research methods to, truly harnessing all the power that AI has to offer to take us all to the next level.

Amy Watson (382 x 382)

Amy Watson

Head of Planning, Quantum Jump

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