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Livestream: Winning in Retail Media: What Amazon Teaches Us - Even Without a Local Marketplace

Amazon doesn’t run a marketplace here - but its impact on New Zealand’s consumers and marketers is far from distant.
 
Kiwis stream Amazon Prime Video, listen on Audible, watch Twitch, engage with Fire TV and increasingly shop via Amazon.com.au. Behind all of this sits Amazon’s vast identity graph, retail intent signals, and one of the most advanced advertising systems in the world.
 
In this session, we’ll unpack the Amazon ecosystem and show how it drives full-funnel growth globally: content, devices, streaming, browsing, purchase behaviour, and closed-loop attribution. We’ll then translate this into the New Zealand context — where Amazon’s data and media products (including the Amazon DSP) can be leveraged by local brands today, even without a domestic marketplace.
 
Drawing on real insights from our work with ZIWI and other international brands, we’ll explore opportunities for NZ marketers to adopt a more sophisticated, data-rich approach to retail media. You’ll learn how to bring retail signals into your planning, how to access high-intent audiences across Australia, and how to prepare for the rapid development of retail media networks here at home.
 
If you’re planning for 2026 and beyond, this is the practical, full-funnel perspective you need.

 

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Meet the Speakers

Alex Radford (382 x 382px)

Alex Radford

Co-Founder,
D3

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Richard Thompson (382 x 382)

Richard Thompson

Co-Founder,
D3

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Alex Radford (382 x 382px)

Alex Radford

Co-Founder,
D3

READ BIO
Richard Thompson (382 x 382)

Richard Thompson

Co-Founder,
D3

READ BIO
Alex Radford (382 x 382px)

Alex Radford

Co-Founder,
D3

Alex is the Co-Founder of D3, New Zealand’s most innovative independent media agency, and a specialist in digital strategy, performance media and data-driven marketing. With over 25 years’ experience across the UK, US, Australian and New Zealand markets, he has long been an advocate for transparency and advanced digital capability.

Alex leads D3’s work with clients operating across Australia, the UK and the US — including brands navigating cross-border commerce and international retail media ecosystems such as Amazon. He also serves as Chair of Independent Media Agencies New Zealand (IMANZ), representing the country’s independent media sector.

Richard Thompson (382 x 382)

Richard Thompson

Co-Founder,
D3

Richard is the Co-Founder of D3 and brings over two decades of experience in media strategy, integrated planning and commercial leadership. He has helped guide brands through the shift towards more accountable, data-driven media, and plays a central role in D3’s expansion across categories and markets.

Richard’s focus is on strengthening marketing performance systems for brands operating in complex environments — including those looking to unlock international opportunities such as Amazon.com.au and Amazon DSP.

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