Tauranga Networking Event

Behind the Brand: Marketing the All Blacks with Kerry McKenzie

Meet Kerry McKenzie – GM Brand and Marketing New Zealand Rugby

Kerry will be speaking about her journey to being the GM of Brand & Marketing at New Zealand Rugby, looking after the All Blacks and Black Ferns brands - from FMCG to Sport. She will cover how she’s learnt to find her voice within the rugby world, the differences and the similarities between marketing sports vs FMCG consumer products and speak to the best parts of being involved with the All Blacks.

Whatever your level of marketing expertise or whether you’re a rugby fan or not, this session will be inspiring and interesting. Leave with clarity around the brand & marketing disciplines that are transferable between industries and the importance of being your authentic self.

In this keynote and Q&A session, Kerry will share:

Kerry will talk us about her journey to leading the marketing of rugby’s and New Zealand’s biggest sporting brand – the All Blacks.
The similarities and differences of marketing sports – New Zealand’s biggest sporting brand the All Blacks vs FMCG consumer brands (we can talk to the highs and lows of marketing the All Blacks as a question in Q and A rather than a topic)

Top three takeaways:

The importance of showing up authentically as yourself through your career journey
Everything you learn is transferable, brand and marketing discipline can be applied to new categories, industries and consumers if you learn and understand the discipline
The importance of a strong and clear brand positioning makes all the difference when it comes to decision making and execution

Don’t miss this opportunity to hear the story behind one of New Zealand’s most iconic brands and connect with the local marketing community.

Spaces are limited – RSVP now to secure your spot!