_Think Again (1800 x 685 px)

 

The AI Operating Model: What Marketing Leadership Looks Like in 2026

A candid conversation with CMOs and agency leaders on leading marketing in 2026

AI is no longer a side project. It’s reshaping how marketing teams operate, how decisions get made, and what leadership looks like.

As AI moves from standalone tools to agentic systems embedded across the marketing function, CMOs and agency leaders face a new challenge: redesigning teams, workflows, governance and capability for an AI-first world.

With 88% of marketers already using AI daily, the advantage no longer comes from access to tools - it comes from building an operating model that turns AI into real commercial impact.

Here’s what our panel will discuss:

  • The CMO as architect - Leadership in the agentic era isn't about managing AI adoption. It's about redesigning the operating model. What does that actually look like in practice?

  • Roles, redefined - Which marketing capabilities become more valuable, which get automated, and how do you build a team that can work with AI rather than just next to it?

  • Governance and brand integrity - How do you maintain brand integrity, creative judgment, and strategic oversight when AI is embedded across every function?

  • Building a coherent operating model - Why most marketing functions are stuck in tool sprawl, and what it actually takes to redesign around AI-enabled workflows

The Think Again Series is held at The Northern Club in Auckland and is proudly sponsored by Federation.

Sponsored by

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Pricing

Members: $129 + GST

Non-members: $169 + GST

Product Details

Date:
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Time:
12:00pm - 2:00pm

Event Location:
Auckland

Venue Name:
The Northern Club

Venue Address:
19 Princes Street, Auckland

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Your Panel

Stay tuned - more panellists to be announced soon.

Georgia Mahaffie-3

Georgia Mahaffie

GM of Brand & Marketing
One New Zealand

Panellist

READ BIO
Jane Stanley

Jane Stanley

GM | Chapter Area Lead Marketing
Air New Zealand

Panellist

READ BIO
Dominic Quin (1)

Dominic Quin

Former Group General Manager - Marketing & Customer Experience, Foodstuffs New Zealand

Panel Moderator

READ BIO
Georgia Mahaffie-3

Georgia Mahaffie

GM of Brand & Marketing
One New Zealand

Panellist

READ BIO
Jane Stanley

Jane Stanley

GM | Chapter Area Lead Marketing
Air New Zealand

Panellist

READ BIO
Dominic Quin (1)

Dominic Quin

Former Group General Manager - Marketing & Customer Experience, Foodstuffs New Zealand

Panel Moderator

READ BIO
Georgia Mahaffie-3

Georgia Mahaffie

GM of Brand & Marketing
One New Zealand

Panellist

About Georgia

Before One NZ Georgia worked for a decade at VCCP helping the likes of T-Mobile, O2, easyJet, Google, Sonos, and Transport for London challenge the category or themselves.  She is a passionate and proud kiwi, who feels incredibly lucky to work with an awesome team every single day.

Jane Stanley

Jane Stanley

GM | Chapter Area Lead Marketing
Air New Zealand

Panellist

About Jane

Jane Stanley is a senior leader with over two decades of experience driving brand growth, digital transformation, and commercial success across EMEA and APAC. She has held multiple executive roles within global marketing and communications groups, specialising in connecting data, technology, and creativity to deliver measurable business impact.

An award-winning marketing leader, Cannes Lions judge, and sought-after speaker on data ethics, digital leadership, and the future of marketing, Jane has recently joined Air New Zealand as Chapter Area Lead for Acquisition and Retention Marketing, where she is focused on developing innovative strategies to strengthen customer engagement, loyalty, and long-term growth.

Dominic Quin (1)

Dominic Quin

Former Group General Manager - Marketing & Customer Experience, Foodstuffs New Zealand

Panel Moderator

About Dominic

Dominic Quin is the former Group General Manager - Marketing & Customer Experience at Foodstuffs New Zealand, where he was  responsible for leading marketing excellence,  including customer and brand strategies for the Foodstuffs retail portfolio (New World, Four Square and PAK'nSAVE), trade and brand marketing and communications, customer insights and customer data management, retail media and payments solutions.

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