_Think Again (1800 x 685 px)

 

Rewriting the CMO Playbook: What 2030 Leaders Will Need

In a world where budgets shift overnight, technology rewrites the rules, and cultural currents can lift or sink a brand in days, marketing leaders are expected to be both steady hands and fearless innovators.

And one truth is becoming increasingly clear: winning, keeping, and growing customers is the single most critical task for marketers. Without customers, brands and marketers won’t exist by 2030.

This panel brings together CMOs who’ve steered brands through economic swings and AI disruption to rewrite the playbook around customer growth. They’ll unpack what it really takes to keep marketing credible in the boardroom, creative in the marketplace, and relentlessly customer driven when the future refused to sit still.

Marketers will learn how to:

  • Balance short-term survival with long-term brand building
  • Stay influential with boards and CEOs during uncertainty
  • Harness AI and emerging tech without losing human insight
  • Win, keep, and grow customers to future-proof both brands and careers.

The Think Again Series is held at The Northern Club in Auckland and is proudly sponsored by Federation.

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Meet Your Panel

*Watch this space - more panellists to be announced soon.

Jane Stanley

Jane Stanley

Acquisition & Retention Marketing Lead
Air New Zealand

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Helen Fitzsimons

Helen Fitzsimons

Chief Marketing Officer
ASB Bank

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Leanne Too

Leanne Too

KFC Marketing Director
Restaurant Brands

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Jane Stanley

Jane Stanley

Acquisition & Retention Marketing Lead
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Helen Fitzsimons

Helen Fitzsimons

Chief Marketing Officer
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Leanne Too

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