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Rewriting the CMO Playbook: What 2030 Leaders Will Need
In a world where budgets shift overnight, technology rewrites the rules, and cultural currents can lift or sink a brand in days, marketing leaders are expected to be both steady hands and fearless innovators.
And one truth is becoming increasingly clear: winning, keeping, and growing customers is the single most critical task for marketers. Without customers, brands and marketers won’t exist by 2030.
This panel brings together CMOs who’ve steered brands through economic swings and AI disruption to rewrite the playbook around customer growth. They’ll unpack what it really takes to keep marketing credible in the boardroom, creative in the marketplace, and relentlessly customer driven when the future refused to sit still.
Marketers will learn how to:
- Balance short-term survival with long-term brand building
- Stay influential with boards and CEOs during uncertainty
- Harness AI and emerging tech without losing human insight
- Win, keep, and grow customers to future-proof both brands and careers.
The Think Again Series is held at The Northern Club in Auckland and is proudly sponsored by Federation.
Pricing
Members: $129 + GST
Non-members: $169 + GST
Product Details
Date:
20/11/25
Time:
12:00pm - 2:00pm
Event Location:
Auckland
Venue Name:
The Northern Club
Venue Address:
19 Princes Street, Auckland
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Meet Your Panel
*Watch this space - more panellists to be announced soon.

Jane Stanley
Acquisition & Retention Marketing Lead
Air New Zealand
Panellist
About Jane
Jane Stanley is a senior leader with over two decades of experience driving brand growth, digital transformation, and commercial success across EMEA and APAC. She has held multiple executive roles within global marketing and communications groups, specialising in connecting data, technology, and creativity to deliver measurable business impact.
An award-winning marketing leader, Cannes Lions judge, and sought-after speaker on data ethics, digital leadership, and the future of marketing, Jane has recently joined Air New Zealand as Chapter Area Lead for Acquisition and Retention Marketing, where she is focused on developing innovative strategies to strengthen customer engagement, loyalty, and long-term growth.

Helen Fitzsimons
Chief Marketing Officer
ASB Bank
Panellist
About Helen
Helen Fitzsimons is a global brand and marketing leader with over 20 years’ experience in New Zealand, Australia and Europe. Starting her career in Law, before transitioning into brand and marketing, Helen brings deep understanding of both the art and the science of marketing: the ability to combine award-winning and effective long-term brand platforms with efficient performance marketing strategies that deliver growth back to the business.

Leanne Too
KFC Marketing Director
Restaurant Brands
Panellist
About Leanne
Leanne Too is an accomplished marketing leader with over 20 years’ experience across the UK, Europe, and New Zealand. She has worked on some of the world’s most loved brands and now leads the KFC brand in New Zealand, where bold innovation and customer connection are front and centre.
Her work has delivered campaigns like the globally awarded Gravy Train, and the recently launched the Colonel Hacker, which pushes media boundaries with industry firsts.
Before KFC, Leanne held senior roles at Unilever, Warner Bros, Fonterra, and Lion, and worked closely with global retail giants Tesco and Walmart, bringing deep commercial and creative expertise to every challenge.