_Think Again (1800 x 685 px)

 

The Outsider CMO – Earning Your Mandate in a New Organisation

Every CMO who's stepped into an unfamiliar business faces the same challenge: big calls, thin context, a team that didn't choose you, and everyone watching your first move. What transfers from your last role, organisation or category - and what doesn't? How do you rebuild a team around a new strategy, and what does success actually look like at 6, 12 or 18 months?

This panel goes behind the headlines to unpack what it takes to earn the mandate to lead change fast and get it right, with a few home truths for anyone eyeing their first CMO role.

  • The first 90 days: what to fix immediately, what to deliberately leave alone
  • Earning trust fast: the CEO and board conversations you need to have straight away
  • Agency resets: inherited relationships vs. a clean slate
  • The personal cost: imposter syndrome, credibility, and leading before you're trusted

The Think Again Series is held at The Northern Club in Auckland and is proudly sponsored by Federation.

Sponsored by

Pricing
Product Details
Loading...
Go to Cart
prodphoto
Event
Marketing Meetup | September
How Marketing Earns the Right to Lead AI

15/09/2026

5:30pm - 7:30pm

Auckland

Learn more
prodphoto
Event
Brainy Breakfast 2026 / Wellington
SOLD OUT: The Measurement Gap: From Marketing Investment to Commercial Growth

16/09/2026

7:00am - 9:00am

Wellington

Learn more
prodphoto
Event
Brainy Breakfast 2026 / Auckland
Human First, Strategy Second – Building a Brand People Love

22/09/2026

7:00am - 9:00am

Auckland

Learn more
prodphoto
Event
Christchurch Marketing Meetup September 2026
Be the Star of Your Own Promotional Video. Learn how you can do it well, with impact.

23/09/2026

5:00pm - 7:30pm

Christchurch

Learn more
prodphoto
Event
Marketing Disrupted 2026
Unlocking the Future - How Emerging Tech Is Rewiring Marketing

30/09/2026

9:00am - 10:00am NZDT

Online

Learn more
prodphoto
Event
Christchurch Marketing Meetup October 2026
Christchurch Marketing Meetup October 2026

21/10/2026

5:00pm - 7:30pm

Christchurch

Learn more

Your Panel
More panellists to be announced soon - watch this space!

Nikki Goodman-1

Nikki Goodman

Chief Customer Officer
Sky

Panellist

Frankie Coulter (1)

Frankie Coulter

Chief Marketing Officer
The Warehouse Group

Panellist

Nikki Goodman-1

Nikki Goodman

Chief Customer Officer
Sky

Panellist

Frankie Coulter (1)

Frankie Coulter

Chief Marketing Officer
The Warehouse Group

Panellist