Wednesday 22 May 2024
12:00pm - 2:00pm
Ilex Cafe & Event Space, Christchurch Botanic Gardens
Access via Armagh Street overbridge off Rolleston Avenue, Christchurch Central
Understanding the Risks Worth Taking
“People who say it cannot be done should not interrupt those who are doing it.” – GB Shaw
Playing it safe is risky.
In the world of marketing, there is no such thing as a sure thing. Good marketing is innovative, and innovation requires risk-taking. To win at marketing, marketers need to develop a mindset that not only permits risks and failures but encourages them.
In true ‘Think Again’ style, we have invited a panel of senior leaders to provide a fresh perspective on risk-taking in marketing and challenge you to stop playing it safe. You’ll hear how they overcame fear and took marketing risks that paid off, and what they learned from their mistakes.
Join us on 22 May at the Ilex Café to learn how to elevate the role of marketing in your organisation by understanding when and how to strategically take risks for maximum impact.
General Manager, Christchurch Adventure Park
Panellist
A born Cantabrian, Anne studied at the University of Canterbury, before moving overseas to work for 15 years in finance and marketing. On her return, Anne set up her own business in the field, taking on the adventure park as a client. After managing the communications for the 2017 Port Hills fire, she was offered the role of general manager.
Broadcaster, MediaWorks
Your Host & Panel Moderator
Beloved broadcaster Hilary Muir has been entertaining audiences on her market-leading Canterbury breakfast show on The Breeze, for over 20 years. With almost four decades in the media industry, Hilary has a strong understanding of the demands placed on marketers.
Co-Founder, 6risks.com
Panellist
Tristin King is a passionate technology and strategy consultant who believes in the power of authenticity and helping others succeed. As the former Head of Technology at JUCY Group, Tristin led strategic initiatives to build a data-driven culture and align technology solutions with the organization's purpose of giving travelers "the green light to have the time of their lives."
With a strong focus on iterative solution implementation and early value delivery, Tristin has helped organizations foster a culture of innovation and continuous improvement. He believes in the importance of connecting with personal "time of your life" moments to drive purpose and inspire others.
Recognized in the CIO 100 in 2017, Tristin has facilitated workshops on setting up data-driven business strategies and leveraging insights to support marketing initiatives. He understands the value of aligning data strategy with organizational vision and purpose to create meaningful customer experiences.
As an autistic individual, Tristin brings a unique perspective to his work and is committed to adding value where his skills and talents can make a difference. He is excited to share his experiences and insights on developing a safe risk-taking culture within organisations, emphasizing the importance of authenticity, purpose-driven decision-making, and leveraging data to support calculated risks and drive innovation.
Head of Marketing
Fleetpin
Panellist
A well-rounded, proven digital marketing expert and leader with a focus on email, lifecycle management, automation, and data-driven strategy, Jen has made her way through working brand side, agency side, and for a few SaaS providers.
She now offers her bespoke services full-time under her consultancy, the name of which is a credit to her brown dog who knows more about marketing than many humans.
Jen started her 18-year marketing career in Indianapolis with an email startup called ExactTarget, which went on to be acquired and become what’s now Salesforce Marketing Cloud. She’s also worked in Los Angeles, San Francisco, Silicon Valley, and New York City before moving to New Zealand in 2018.
Group Marketing Manager, PGG Wrightson
Panellist
Pete is currently the Group Marketing Manager at PGG Wrightson. He has been a senior Marketing professional for over 25 years, holding Marketing roles across a diverse range of sectors and industries including Agriculture, Big Ticket Retail, Outdoor Apparel and Equipment, FMCG and Wines and Spirits. The one thing that connects these various roles is a passion for marketing iconic Kiwi brands. Originally from the Hawkes Bay, Pete first studied at the University of Otago, then more recently completed an MBA at the University of Canterbury.