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Tuesday 5 March 2024
12:00pm - 2:00pm
The Northern Club, The Wintergarden
19 Princes Street, Auckland CBD
Think Again, The Northern Club Auckland, 5 March 2024
The Think Again series is back for 2024 and continues its strong focus on leadership and business insights for senior marketers.
Join us on 5 March at The Northern Club for a delicious lunch, drinks, and networking with your senior peers. This time our panel will discuss why collaboration is key to CMO success.
Senior marketers are being given more room than ever by CEOs and Boards to step up and think boldly about marketing’s role in driving long-term growth. So, how do you convince the rest of the C-suite to embrace this potential? We hear from a panel of CMOs, CEOs, and Board members, each providing a unique perspective and sharing their hard-earned experience. You don’t want to miss their tips for fostering robust, collaborative partnerships across the C-suite.
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Principal & Founder
filament
Murray has spent over twenty years working in the marketing and advertising world, first in the UK and then in Aotearoa.
He has led teams as a Chief Strategy Officer at FCB and Saatchi & Saatchi, and until the beginning of 2023 as the Managing Director of Dentsu Creative New Zealand. He’s had the privilege and pleasure of working with many clients in many sectors on highly effective marketing and advertising.
In March 2023 Murray launched his own venture - filament - applying the power of human insight to better connect brands, businesses, and people, including leadership and team connection.
Chief Purpose and Brand Officer
Kiwibank
Julia is currently Chief Purpose and Brand Officer, Pou Aronga me te Waitohu Matua, at Kiwibank. This function brings together Brand and Marketing, Customer Experience and Insights, Sustainability, Māori Advisory, Communications and Corporate affairs to connect Kiwi with the Kiwibank brand and purpose, Kiwi Making Kiwi Better Off.
Julia has over 20 years experience in marketing, customer and commercial roles. Prior to Kiwibank she was Chief Marketing Officer at Mercury and has held senrior roles in both New Zealand and the UK with Vodafone.
Managing Director
ImpactFULLco.com
(former CEO, Starship Foundation)
After more than 20 years in blue chip global FMCG, Telecommunications as well as iconic New Zealand charities, Aisha now helps step-change organisations and their leaders’ performance, potential and impact. Aisha was most recently the Chief Executive for the Starship Foundation and has held senior corporate executive positions in Country Management, Marketing, Sales and Logistics, Future Ventures and Innovation. She has experience in board governance, and with start-ups spanning the US, Australia, and New Zealand. She was the 2014 NZ Marketer of the Year.
Aisha describes herself as a proud Te Kaa graduate, on a te reo and te ao Māori journey, and an enthusiastic hockey mum of a wonderful multi-cultural family.
Marketing Consultant Fonterra Global Innovation
Fonterra
Jo is a passionate, creative & commercially astute Senior Marketing and Business leader, proud to have spearheaded transformative results across some of New Zealand’s, (and the worlds) most iconic and loved brands and complex organisations including McDonald’s, Heineken, Anchor and My Food Bag.
With a broad generalist marketing background, Jo brings people together, inspiring teams to better connect around common goals, enabling a stronger connection between brands and customers.
Jo has a proven track record of building clear strategies, aligning the organisation and placing creativity and customer centricity at the heart of marketing to deliver profitable sustainable growth.
Not known to sit still, Jo is an energetic leader with a genuine belief in purpose, curiosity and authenticity.
Chief Financial Officer
MediaWorks
Mike is an experienced finance professional with a proven track record in leading teams, implementing financial systems and processes. Mike has 20 years of experience working in senior roles in New Zealand and internationally including at Westpac, Vodafone, ANZ in Singapore, Deutsche Bank in London and Singapore, and now MediaWorks.
At MediaWorks, Mike has played a critical role in driving the company's financial transformation and growth, initially joining as the Head of Finance Business Partnering in 2019, before serving as interim Finance Director and most recently as GM Finance and Transformation.
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