Waikato Marketers Event

Waikato Marketers Event

A Masterclass in Future-Ready Marketing: Influencing Behaviour Through Human Insight

Hosted by: Gillian Johnston from Snapshot

Future-ready marketing - when you understand what truly drives behaviour, you can influence it.

Snapshot will be talking about how brands create momentum and grow. How to purposely shape or change strategy through customer engagement. Using insight as a lever.

Creativity thrives when paired with clarity (defining the goal, audience, or purpose), it provides the necessary framework for focused business innovation. Rather than causing chaos, clear intentions allow for a higher-impact output. Whether partnering with agencies or using in-house feedback, our trusted process reduces loopbacks and rework.

In this masterclass, we will work through a real-life example to develop your skills and knowledge in gathering structured insights. Tools for aligning as a team before entering insight gathering, ensuring you set the right foundations. You’ll learn how to be clear and intentional with your framing, build confidence in methodology.

The Waikato Networking Event is organised by the Marketing Association's Waikato Regional Committee, a group of local marketing and communications professionals who volunteer their time to connect and support the Waikato community.