Waikato Networking Events - Web (1600 x 785 px) v2

 

The Power of Integrating Marketing & PR: 1+1=3

As communications professionals, what are the benefits of ensuring our PR plans align with marketing strategies? And as marketers, how can they best integrate PR into their marketing campaigns? 

PRINZ  and the Marketing Association and are proud to bring you this panel discussion on the power of integrating marketing and communications strategies.  When done well, the power of both disciplines working in sync can have high impact, helping you achieve business goals faster.  But the practicalities 'on the ground' within many teams mean it's often challenging to gain alignment.

The panel will discuss their recommendations for getting both departments/disciplines working well together, providing their own experiences of when it's worked and when it's gone wrong.  Attendees will take away some practical tips about how to integrate their own marketing and comms strategies.

Panelists include:

Angela March, Director of PR and content agency Brainchild

Miriam Shaw, Head of Communications & PR, Gallagher Security

Hollie Matthews, Head of Admissions, Marketing and Communication, St Peter's Cambridge

Sarah Carty, Communications Director NZ and AU, iD collective 

Event registrations strictly close 5pm Monday 16 September. Late registrations will not be accepted.

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Events Speakers

Angela March-1

Angela March

Director of PR and content agency

Brainchild

Miriam Shaw

Miriam Shaw

Head of Communications & PR

Gallagher Security

hollie-matthews-300x300

Hollie Matthews

Head of Admissions, Marketing and Communication

St Peter's Cambridge

sarah battlet

Sarah Carty

Communications Director NZ & AU

iD collective

Angela March-1

Angela March

Director of PR and content agency

Brainchild

Miriam Shaw

Miriam Shaw

Head of Communications & PR

Gallagher Security

hollie-matthews-300x300

Hollie Matthews

Head of Admissions, Marketing and Communication

St Peter's Cambridge

sarah battlet

Sarah Carty

Communications Director NZ & AU

iD collective