The Power of Integrating Marketing & PR: 1+1=3
As communications professionals, what are the benefits of ensuring our PR plans align with marketing strategies? And as marketers, how can they best integrate PR into their marketing campaigns?
PRINZ and the Marketing Association and are proud to bring you this panel discussion on the power of integrating marketing and communications strategies. When done well, the power of both disciplines working in sync can have high impact, helping you achieve business goals faster. But the practicalities 'on the ground' within many teams mean it's often challenging to gain alignment.
The panel will discuss their recommendations for getting both departments/disciplines working well together, providing their own experiences of when it's worked and when it's gone wrong. Attendees will take away some practical tips about how to integrate their own marketing and comms strategies.
Panelists include:
Angela March, Director of PR and content agency Brainchild
Miriam Shaw, Head of Communications & PR, Gallagher Security
Hollie Matthews, Head of Admissions, Marketing and Communication, St Peter's Cambridge
Sarah Carty, Communications Director NZ and AU, iD collective
Event registrations strictly close 5pm Monday 16 September. Late registrations will not be accepted.
Pricing
Members: $0
Non-members: $35
Event
Date:
18/09/24
Time:
5:00pm - 6:30pm
Event Location:
Waikato
Venue Address:
Gallagher Group conference room, 181 Kahikatea Drive, Hamilton
Sunset Session by Quantum Jump x Yabble
Join us for a SUNSET Session about loyalty programmes in NZ.
8/10/2024
5:30pm - 7:30pm
Auckland
Sunset Session by Quantum Jump x Yabble LIVE
Join us for our Sunset Session LIVE
8/10/2024
6:10pm - 7:10pm
Online
Exclusive Student Event | October 2024
Student event at the MA in Parnell for Pals & Pizzas, opportunity to meet other students and learn from senior marketers.
10/10/2024
05:30pm - 07:30pm
Auckland
Brainy Breakfast Auckland
GenAI Unleashed: Pushing the Boundaries of Marketing
15/10/2024
7:00am - 9:30am
Auckland
Think Again Wellington
Kōrero on Resilience with Senior Marketers in Wellington
15/10/2024
5:30pm - 7:30pm
Wellington
MA 50th Birthday Celebration
New Zealand Marketing Association's 50th Birthday Celebration! Brought to You by Vogels. Join us for a night to remember as we celebrate 50 incredible years of marketing excellence with the New Zealand Marketing Association. This milestone event, brought to you by Vogels, is set to be an unforgettable evening of nostalgia, recognition, and celebration.
22/10/2024
5:00pm - 8:30pm
Auckland
Events Speakers
Angela March
Director of PR and content agency
Brainchild
Angela March is the founder of PR & content agency Brainchild. With a career steeped in the fast-paced agency world, her portfolio boasts collaborations with iconic brands, including JB Hi-Fi, My Food Bag, Pepsi, L’Oréal, and realestate.co.nz, showcasing her ability to deliver results that integrate both marketing and PR strategies. Angela was recently recognised as one of 26 rising stars in the PR industry globally with the 2024 Global Women in PR Empower programme.
Miriam Shaw
Head of Communications & PR
Gallagher Security
A PR and communications enthusiast, Miriam has spent the last 2 decades telling the stories and advancing the business goals of technology, tourism, not for profit, and niche market organisations. She currently leads global communications and public relations strategy and execution for Gallagher Security. Miriam and her team work closely with regional marketing leads in the US, UK and APAC/IMEA to support their marketing strategies with impactful PR initiatives.
Hollie Matthews
Head of Admissions, Marketing and Communication
St Peter's Cambridge
Hollie recently emigrated to New Zealand from the UK, to take up the position of Head of Admissions, Marketing and Communication at St Peter's Cambridge. Her last role was Admissions and Marketing Manager at Bristol Grammar School, where she spent nearly 14 years.
Sarah Carty
Communications Director NZ & AU
iD collective
Sarah brings with her, extensive PR & Communications experience, working within the industry for almost a decade. Sarah began her career in Australia, before making the move to New Zealand which has allowed her opportunities to spearhead campaigns in (and across) both markets. Across her tenure, Sarah has worked across a broad mix of clients, including Kmart, UNIQLO, Cadbury, MECCA, Mocka, Michael Hill, adidas and more. Well-versed in talent acquisition and engagement, she’s also strategised communications campaigns and activity in New Zealand and Australia for adidas x All Blacks, Michael Hill x Miranda Kerr, Cadbury x Curtis Stone and more.