Exclusive Masterclass: Duolingo’s Social-First Marketing Secrets with Zaria Parvez

For the first time ever, Kiwi marketers have the chance to go behind the scenes of Duolingo’s world-famous, ‘unhinged’ social media strategy - directly from the mastermind behind it.

As Duolingo’s Senior Global Social Media Manager, Zaria Parvez leads the social strategy, community management, and creator partnerships that have propelled them to the forefront of Gen Z’s attention.

She turned a dormant TikTok account into a global sensation with 17 million followers and billions of views. Zaria has been named AdAge Social Marketer of the Year 2021, Adweek Creative 100 and Forbes 30 under 30.

Now, she’s sharing the insights, instincts, and expertise that built one of the most talked-about brands on social media. Find out how they do it, what it takes, and how they keep going from strength to strength.

In this hands-on, half-day Masterclass, Zaria will reveal how to:

✅ Put your brand on the map with social-first thinking
✅ Build engaged, authentic communities
✅ Create content that resonates (and entertains!)
✅ Navigate trends, memes, and pop culture moments with confidence

You can expect expert insights, real-world case studies, and collaborative exercises that will transform the way you approach social media marketing.

 Zaria Parvez

Forbes named her one of the most influential voices in social media - now she’s coming to New Zealand. Don’t miss your chance to learn from the best.

Zaria is the Global Social Media Manager for language app Duolingo and the woman who turned a once-dormant TikTok account (50,000 followers)  into a global social media darling with 17 million followers and billions of views.

Zaria now leads a team of content creators showing what can be possible when you trust junior talent. What started as a test-and-learn initiative has become Duolingo's most successful social buzz and word of mouth initiative to date – all because of Zaria's insights, instincts, and expertise.

"Our TikTok is like a sitcom, everything we put out there is an episode. Some go super viral, some are just there to build the storylines."

"The hardest thing about content today is that it needs to be a mix of art and science."

"The comments section is your social brief."

 "The best power any social media manager can have is shapeshifting."  (the ability to adapt quickly)