AdvSM-Default-Hero-Blank


Advanced Social
Media Marketing

Sessions held in Auckland and Online

 

Book Your Ticket
About Facilitator Learning Outcomes Book Your Ticket

So your business has created profiles on Facebook, Instagram and LinkedIn, dabbled in paid advertising and are starting to see results... now what?

Dive deeper into the platforms that everyone is familiar with and find the hidden tools that allow you to get the most out of your social media presence while learning how to integrate it into your wider marketing strategy.

This workshop covers the more advanced social media tools and tactics, giving you a greater understanding of these platforms and the confidence to experiment with more complex social strategies, while keeping aligned with your brand’s wider marketing activities.

During the day we focus on the three major platforms in New Zealand; Facebook, Instagram and LinkedIn to find out how the advanced functions of the platforms can fit into your marketing mix.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Digital Badge 2160 x2160px
Digital Accreditation badges 2160 x2160px


Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students, registered charities and multiple bookings. Contact us.

This course is required to complete a
Digital Marketer Online Accreditation

This is a core course to become a
Professionally Certified Digital Marketer

This is an elective course to become a
Professionally Certified Strategic Marketer 

Choose Your Date and Location

Advanced Social Media Marketing
Advanced Social Media Marketing

Dive deeper into the social platforms that everyone is familiar with to find the hidden tools to get the most out of your social media presence and learn how to integrate it into your wider marketing strategy.

19/03/2026

9:00am - 5:00pm

Auckland

Add to Cart
Advanced Social Media Marketing
Advanced Social Media Marketing

Dive deeper into the social platforms that everyone is familiar with to find the hidden tools to get the most out of your social media presence and learn how to integrate it into your wider marketing strategy | Dates: May 6, 13, 20 & 27.

06/05/2026

12:30pm - 2:00pm

Online

Add to Cart
Advanced Social Media Marketing
Advanced Social Media Marketing

Dive deeper into the social platforms that everyone is familiar with to find the hidden tools to get the most out of your social media presence and learn how to integrate it into your wider marketing strategy.

30/07/2026

9:00am - 5:00pm

Auckland

Add to Cart
Advanced Social Media Marketing
Advanced Social Media Marketing

Dive deeper into the social platforms that everyone is familiar with to find the hidden tools to get the most out of your social media presence and learn how to integrate it into your wider marketing strategy | Dates: November 4, 11, 18 & 25.

04/11/2026

12:30pm - 2:00pm

Online

Add to Cart

Learning Outcomes

Align social media objectives with business goals

Learn to set clear, measurable social media objectives that directly support your broader marketing and commercial priorities.

Plan content effectively

Build a more strategic approach to content by planning with purpose, audience insight, and platform best practice in mind.

Implement Facebook Pixel and LinkedIn Insight Tag

Learn to use built-in social tools to improve tracking accuracy and campaign performance. You'll understand how to use these tools to build stronger audiences, enable effective retargeting, and generate more reliable performance insights.

Use custom event tracking

Deepen your technical capability by setting up and using custom event codes to track the actions that matter most to your business.

Apply advanced platform tools

Explore the more sophisticated features available across Meta and LinkedIn, and learn how to apply them strategically. You'll build confidence using these tools to test, refine, and scale your social media activity.

Improve social media effectiveness

Apply advanced strategy and optimisation techniques to make your social channels work harder. You'll leave with practical approaches to improve targeting, engagement, and overall performance across your social ecosystem.

Increase social media ROI

Bring together smarter planning, improved tracking, and advanced platform capability to drive stronger ROI from your social investment. The focus is on turning social media into a measurable, accountable contributor to your marketing and business results.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

James Stirling 3

Facilitator, James Stirling

Social Media Advertising Lead, Arizto

Having started his career in digital marketing back in 2014, James brings to the table a wealth of tactical knowledge from working over the years with clients big and small across a wide range of verticals.

FIND OUT MORE

Facilitator, James Stirling

Social Media Advertising Lead, Arizto

Having started his career in digital marketing back in 2014, James brings to the table a wealth of tactical knowledge from working over the years with clients big and small across a wide range of verticals.
As someone who likes to describe the process of social media marketing as "problem solving", James enjoys applying his knowledge to real world scenarios, taking a friendly and holistic approach when sharing his experience.

Good coverage of all things social media marketing. It helped reiterate we are doing a lot of things right, so good to hear from an expert like James that we are on the right track with our social media marketing, and picked up a few new tips along the way.

past attendee 2025

Particularly useful with making sense of some of the jargon we get from agency partners, knowing which social objectives work best with what stage of the marketing funnel you’re targeting, and what content works where. Also James was a great facilitator.

past attendee 2025

The content included lots of everything I needed to get clued up on. Everything was relevant to me and I was stoked to be there soaking it up.

past attendee 2025

Lots of useful information and very thorough.

Sonia, Reinz, past attendee 2025

The content was clear and easy to understand.

past attendee 2024
New L&D badges - core (1)

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Read more
New L&D badges - digital (1)

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Read more
New L&D badges - strategic (1)

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.

Read more

Subscribe to our monthly newsletter
©2026 Marketing Association | All right reserved