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Blog - Brand

Check out our range of blogs below where you will find valuable, educational, and insightful marketing content.

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How kiwi marketers can emulate the success of Gucci and Nike

Interview with Michael Grieve, Vice President Brand and Customer Engagement at Gucci Ahead of his...

To grow your business, now is the time to invest in personal branding and social selling

In the B2B space, the oldest rule has always been that people buy from people. This is absolutely...

Post-Covid, brands must reassess the power of programmatic marketing

The promise of programmatic advertising has always been anchored in driving efficiency. For a long...

FMCG brands, is product packaging responsible for your brand's growth (or lack of it)?

In an increasingly environmentally conscious world, it’s not just effective packaging design but...

Branding in aged care: the value of people values

By putting a greater emphasis on talent, aged care facilities would better attract staff and new...

Improving and leveraging brand reputation

Rewards programmes are popular among consumers, but how can they help to improve and leverage a...

The changing face of New Zealand and why it matters

With census data at their disposal, marketers should be able to answer two key questions – “are we...

How brands can appeal to lost generations

It would stand to reason that not all brands appeal to all generations. After all, the best brands...

Esports: Brands, questions and examples.

Kia Ora Koutou, it was a pleasure to have been able to present the big, bold and exciting world of...

Are brand and innovation intrinsically linked?

Far from an indulgence, brand is an integral part of the innovation process. Principals’ Jo Hanson...

Brand authenticity and how it differs between generations

Authenticity of a brand is crucial as it drives customer loyalty. Achieving this is a challenge...

Brands take big leaps to revamp their loyalty programme offering.

Customers demand choice & brands are giving it to them. In the last 18 months, we’ve witnessed...

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