Thursday 5 October, 2023
9:00am - 5:00pm
Marketing Association
69 St Georges Bay Road, Parnell
Overview
You could have the best product in the market, or be the best at what you do, but without knowing and understanding your customer, and using that knowledge correctly you could be missing an opportunity to really increase your loyalty base. Customer experience is essential in today’s business. Customers expect a seamless and personalised experience both online and in-person.
To meet the growing expectations of your customers, it starts with truly understanding them and delivering them what they want. In this workshop you will learn about customer journey mapping, analytics and insights to understand your core customer persona, customer level marketing principles, developing customer advocacy, and measuring customer success. Plus, a bit of UX design to really kick start your customer experience journey.
PRICING
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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
As Head of Customer Value at ANZ Diana is responsible for delivering insight led customer contact programmes driving customer growth and satisfaction. Uncovering actionable customer insights, mapping customer journeys, developing customer contact strategies and delivering customer led contact programmes is what the team does at ANZ.
more about dianaDiana has decades of experience within customer level and data driven marketing. She started at ANZ managing direct to customer communications during the brand and system merger with National bank, and has been customer level marketing expert within the bank since.
Prior to ANZ, she worked for several customer level marketing agencies within New Zealand working across a wide range of clients and industries: from travel and education to retail and utilities. Diana started her career in customer marketing after completing her MBA, working as a CRM manager in London for Priceline Europe – now Booking.com-back in the dot.com start-up days.
Despite her Dutch heritage, she moved with her partner to New Zealand to raise a family - where else would you go.
Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.